Upgrade Your Business Strategy By Using YouTube Marketing

In this article I will share with you how to use YouTube for your marketing and give you a few tips. I will also share some interesting facts about YouTube.

I believe we all know YouTube and we all spent time on it, watching cute animal videos or any other type of videos. YouTube is amazingly addictive for people and it’s one of the best ways to increase your marketing plan strategy.

You probably remember the times when watching a video was only possible on VCR, DVD and Cable. Well, now we have YouTube for that and so many more ways of watching a video.

Did you know that almost half of all marketers (about 50%) plan to add YouTube to their marketing strategy over the course of the year?

In addition, almost a quarter of all online activity is spent watching videos and YouTube has more than a billion of active users.

Interesting Facts About YouTube

YouTube was founded in February 14th, 2005 by three former PayPal employees — Chad Hurley, Steve Chen, and Jawed Karim.

In one way, it all started with Elon Musk, the man that was planning to send people to Mars and the same man who created the whole electric car company named Tesla.

After creating PayPal, he and his coworkers became interested in creating a dating website called “Tune In Hook Up”. A site where people could upload pictures of themselves in order to find dates. Later on, after failing with this site, they came up with the idea of YouTube. So, Tune In Hook Up was transformed into YouTube.

The YouTube community has only been around for 13 years and as we can all see, it already changed the world. Moreover, the platform is large enough to be accessed in 76 different languages, accounting for 95% of the world’s population.

In terms of size on the web, YouTube is the third most visited website on the internet and the second largest search engine. There are basically more than 7 billion hours watched daily on YouTube. Not to mention it will probably take you about a week to watch all the amount of videos that are uploaded every 60 seconds.

Moreover, I’d like to point out that 80% of the views are actually outside of the USA.

Why Is YouTube So Popular?

The reason it’s so popular is because, it is the world’s largest internet video sharing website. On YouTube, videos are available to watch any time you want unlike TV.

You can use it to discover new videos, watch the ones you love and leave feedback. Or upload your own videos and choose to share them with the world, or just with friends and family, or keep them private. Upload videos, customize a channel, optimize videos for search, promote videos and more.

Getting Started With YouTube

As you have probably noticed by now, as time goes by, getting your YouTube channel to really stand out is a real tough challenge. Mainly, because there are so many various types of videos online, it makes your job even harder.

However, there is still a way you could have success marketing with YouTube. What you need to do is get people’s interest and curiosity in your content and ensure that your videos are one of a kind.

Here are some of the most popular categories for content creation on YouTube:

  • Music
  • Gaming
  • Kid’s Content
  • People and personalities
  • Comedy
  • Beauty
  • Technology and random/weird experiments

How To Create A YouTube Channel

Before you go into it, there are some questions you need to ask yourself. Who? What? When? Why? Where? and How?

Who will watch your videos? How big is your potential audience? What type of content will you create? Why do I want this? Where do I want it to lead me?

Once you’ve got that figured out and know exactly what you want to achieve, you can finally start.

However, just like blogging, in order to succeed, you’ll need to invest a lot of time and effort into it. It can be quite challenging and demanding, but if you invest an appropriate amount of time and energy into it, you’ll be able to create engaging, shareable content for your growing audience.

#1. Create An Account

In the beginning, in order to get started, you need set up your YouTube channel. Because Google owns YouTube, the process requires a gmail account as well.

However, the good news is, when you sign up for a Gmail account, you automatically have access to a YouTube account. I would strongly recommend that you link your business email to your YouTube channel if you want to have it easier.

It’s basically a lot better because you don’t have to struggle following multiple emails at a time and you can easily share access with team members or an agency partner.

In order to get started, you have to go to google.com and click “Sign in” on the top right corner.

Here you have to click on “More options”, then select “Create account”.

Once you’ve done so, it will get you to the page where you can start creating your account by entering the information requested. After filling in the information, click “Next step”.

After that, you will have to agree to Google’s Privacy Policy and Terms of Service, then verify your account with a code sent via text or phone call.

 

Done! You’re all set up with your account.

#2. Set Up Your YouTube Channel

Before you go about setting up your channel, you need think of a name for your channel/brand account. This is one tough decision because it can’t be any. It has to be a catchy name that holds a strong brand and identity, something that people will remember and be attracted to. 

Furthermore, you want to avoid long and complex titles that just irritate your potential audience. The good news is that you can always go back and edit the name. 

After you’ve chosen a name for your channel, you can go to YouTube.com. Here you will notice that you are already signed in with the account you’ve created and all that’s left is to go to settings and click on “My Channel” in the menu that’s on the left side.

Next, you’ll see the option to create a channel. What’s important here, for your company, is to click on “Use a business or other name” which shows right below.

Enter the brand account name you’ve chosen and click on “Create.” So here you have your YouTube channel.

Customizing The Channel

The next step would be customizing your channel. In order to do that you have to click on “CUSTOMIZE CHANNEL”.

Here you can start by uploading a channel icon and channel art. This step is vital because it will be the first things viewers see when they visit your YouTube account, so you need to make sure you choose great images that are linked to your overall branding.

A channel icon should basically be the company’s logo or if you don’t have a business, a professional ID picture.

To get the channel icon uploaded, click on the default red profile picture in the top left corner and upload an image. The recommended size of the picture is 800 × 800 px square or round image. Please note, it may take a few minutes for your channel icon to appear after uploading.

Afterwards,to upload your channel art. click on the blue “Add channel art” button placed in the center of your channel. Again, the recommended size of the upload is a 2560 × 1440 px image that will show well on any device.

Later on, after completing the upload for your channel icon and art, you can continue to add in the “About” field, a channel description, a company email, and links to your company website and other social platforms. The description of the channel should contain vital information about your company and about what type of video content you are going to share.

Similar to blogging, the description is crucial because it determines the rank of your profile. So make sure you add relevant keywords in it.

YouTube has the option where you can customize the way your channel looks to subscribers and unsubscribed visitors. Furthermore, it allows you to set up a trailer for your channel which is the video version of your description and is shown to all your unsubscribed viewers. Your channel trailer should be short and nice (around 30 seconds to 1 minute).

In that trailer, you should concentrate on letting visitors know what your channel is about, what they can expect to see, and encourage them to subscribe to your channel.

Customize The Layout Of Your Channel

To finally get started, make sure the channel customization is turned on. In order to do this, click on the gear icon next in the upper right corner of your channel.

Next, activate “Customize the layout of your channel” and click “Save.”

After setting up your channels customization, you can upload your trailer. To do that, click the upload icon in the top right corner and select the video file. Remember to add keywords to your trailer name and description. Once your video uploads, click on the “For new visitors” tab on your channel homepage.

Afterwards, click on “Channel trailer” and select your uploaded trailer, or enter a URL to a video you’d like to feature, and click “Save”.

From here on, you can continue uploading videos of course. An important aspect of having a YouTube channel is being consistent with your video uploads.

How To Market Your YouTube Channel & Videos

If you’re a beginner and you don’t exactly have any history online, it’s vital to promote your YouTube channel and videos on other platforms. The bright side of this is that YouTube and other platforms make it effortless to share video content.

Here are some tips for how to best advertise your YouTube content on other platforms:

ADVERTISE THROUGH EMAIL

Email is one of the fastest ways you can advertise your YouTube videos. Not to mention it is also direct and guaranteed.

The reason it is so effective is because you can send an email with interesting information and content to your subscribers. Not only will this help you promote your videos, but also drive traffic to your website and keep your readers engaged.

ADVERTISE THROUGH SOCIAL MEDIA

Advertising your YouTube videos on social media is a great painless way to drive traffic to your video content and engage with viewers. In order to share a video, click the “Share” tab underneath the video and select to market the video. YouTube even provides a shortened URL to your video for convenient sharing.

Although this is great for your growth, only sharing the video on your timeline or feed is not enough. Make sure you create questions and answers videos as well and include relevant #hashtags where appropriate to ensure your video’s promotion.

ADVERTISE THROUGH YOUR BLOG AND WEBSITE

This is actually one of the effortless ways! To advertise through your blog and website, you simply have to embed the videos on your website or in your posts. Or, you can just as easily add an icon of YouTube on your site and blog.

Using this type of advertising will not only help you promote your YouTube channel and videos, but it will also get you traffic for your blog and website.

COLLABORATION

One of the most efficient ways to get your YouTube channel advertised, shared, and seen is by collaborating with other people.

Basically, if you collaborate with someone else who has a similar audience, they get exposure to your audience and you get exposure to theirs. So, it’s a win-win situation.

CONNECT WITH YOUR AUDIENCE

Connecting with your audience can do miracles for you. It’s important to reply to their comments, answer their questions, ask for their feedback, and thank them for subscribing and supporting you.

CONCLUSION

In conclusion, using YouTube as a marketing strategy for your business is a necessity. It’s crucial to create content that shares an interesting idea and aids your viewers by receiving valuable information.

In the end, I wanted to let you know once again, that I look forward to hearing from you. Please share your thoughts and give me a feedback so I know where I have to improve. Thank you!

How to Rank Higher on Amazon Search (And Increase Sales)

Ranking high on Amazon search is crucial for a successful e-commerce business.

But how do you rank higher on Amazon in today’s world when the cheating methods that once worked don’t work anymore due to A10 algorithm update? And when the competition is more vivid than ever?

Maybe you can’t directly increase your ranking overnight, but you can improve the factors that determine the ranking position. Factors like the number of sales and overall feedback are in your power to influence.

So let’s see how to generate more sales.

How to rank higher on Amazon search



How to rank higher on Amazon search and increase sales

#1 Perfectly optimized product listings listings



The first and the most important step for having a high ranking for your products on Amazon search is completely optimizing your product listings.

If you didn’t optimize yet, make sure you do this first, and then turn to other additional methods to improve ranking.

High ranking Amazon listings have, as a guideline:

Descriptive title

  • You have a maximum of 250 characters, so make sure you make the best out of them by including details about your product and by including the main keywords without stuffing
  • Suggested structure is : Product Brand + Collection + Material + Color/Size + Quantity

Amazon-listing descriptive title example which helps product to gain a higher ranking

 

Compelling images

  • Minimum 1000 x 500 px so the zoom feature works
  • White background
  • The product must take at least 85% of the image area

Concise bullet points

  • You have up to 5 lines, with up to 100 characters each
  • Make sure to include all key product features

Insightful bullet points which increase product ranking on Amazon

 

Competitive pricing

  • The selling price + shipping fees
  • Ideally, you’ll have a lower price than your competitors and still make a profit

SEO optimization

  • Find the most search queries used by customers searching for your product
  • Use the keywords in the title, bullet points, and description

 

Optimizing Amazon product listings


#2 Stimulate customer reviews



Reviews are one of the main factors for higher ranking in search results so it’s crucial to have positive reviews. It makes sense for reviews to have a great importance over ranking giving that users spend lots of time reading through them so they can make their mind about the purchase.

Aren’t you more inclined to buy a product if other customers were satisfied with its functionality? The more real-life information you have about a product, the greater chances for you to buy. That’s also how Amazon thinks.


Having positive reviews is crucial for ranking high


But how do you get more customers to leave a feedback behind after the purchase was made?

There was a fruitful method Amazon sellers used to turn to and improve their Amazon reviewer ranking. It was way easier to get reviews before Amazon’s update to the A10 algorithm. Merchants would’ve sell products with a discount or even gave users free products in return for customer reviews. These incentivized reviews were perfectly fine as long as they disclosed the fact. Now, Amazon banned this technique, so reviews are not so easy to get anymore without a bit of effort.

Emails



One way to convince customers to get back with a review is via emails.

You are allowed to send follow up emails to customers, even though you have to keep in mind that there are some guidelines you need to follow

  • You can’t send links to other websites
  • You can’t send promotional or marketing emails
  • You can’t request positive feedback

Still, you can send emails requesting feedback.


Send emails requesting for feedback for a higher product ranking


The best way to deal with this is to send an email during the order confirmation and wait for a couple of weeks before following up with another email. Don’t start sending tons of emails and don’t be spammy in the content because it may quickly backfire leaving you with lots of negative reviews instead.

Early review program



Another way for new sellers who didn’t get many reviews yet is to acquire reviews through the early review program. Customers participating in the program who bought a product may be asked to write a review in exchange for a small reward like a $1-$3 Amazon Gift Card. You, as a seller, can select which products to take part of this program, but you don’t have any influence on who are the customers giving reviews. Reviewers are randomly selected by Amazon from the customers who purchased the product.


Early review program screenshot
Image Source



The reviews you get can be both positive or negative, depending on the customer’s experience. The whole point of the program is to generate authentic reviews for products that have few reviews to help customers make better buying decisions.

#3 Lightning Deal



Lightning Deals are the promotional offers featured on the Amazon Deals page. You can submit a product for the Lightning Deal so you will have it featured for a couple of hours which will increase your sales rate and, automatically, will improve Amazon ranking for your products.

 

How Lightening Deals are shown on the Deals Page

In order for a submission to be approved, it has to follow certain criteria like:

  • Product star rating: In order to promote only the best products, Amazon requires a minimum of rating for the products. Low ratings are not usually approved.
  • Variation availability: Usually, approved products have at least 80% variations (size, color, style). In the process of submitting you may be informed if more variants are required.
  • To be eligible: Products that are not eligible for Lightning Deal are alcohol, e-cigarettes, adult products, medical devices and medicine, and baby formula.

One more thing that’s vital is the discount you offer on the product. The goal of the Deals’ page is to provide customers with great deals. If your price is not compelling enough, it will get your submission rejected.

Showing how high are the discounts on Lightning Deals
As you can see, the discounts offered are pretty high

 

#4 Amazon Sponsored Products



Running PPC campaigns often boosts organic ranking. Through Amazon Sponsored Products you will generate more sales, gain more reviews and automatically increase Amazon product ranking.

The paid search results are displayed mixed in with the organic ones in the results page, or they can appear in the right column or below the organic results.

showing how paid results are displayed above organic results

showing how paid results are displayed under organic results
As you can see, paid results are displayed both above and under organic results

Creating campaigns is pretty straightforward on Amazon, being probably the easiest to use paid advertising platform. You can either generate an automatic campaign, or you can do it manually.

I suggest that your first campaign be automatic. This means that Amazon will automatically pull the keywords related to your product which it predicts to have the greatest impact. Run the campaign for a couple of weeks until you have enough data to draw some conclusions. After that, see which keywords generated the best results and use them in a manually set up campaign.

You can also run two campaigns in parallel, one automatic and one manual, if you have some keywords in mind that you think will be a hit.

#5 Winning the Buy Box



Having your products show up in the Buy Box is crucial for successfully selling on Amazon. It increases your earning potential dramatically.

If my words don’t convince how important this is, have trust in numbers:

80% of Amazon sales are made through the Buy Box and for mobile purchases the percentage increases.

In order to be eligible to compete for the Buy Box, you need to meet certain criteria:

  • Having a professional seller account (Pro-Merchant Account)
  • Your status can be checked in Amazon Seller Central
  • The items are not used, although, there is the Buy Used Box for used items
  • You have items in stock

Even if you don’t win the Buy Box immediately, you should be one of the sellers suggested under the Buy Box in the “Other Sellers on Amazon” section.

How the Buy Box and Other Sellers on Amazon display on product listing

 

What metrics are taken into consideration for the Buy Box?



Fulfillment by Amazon (FBA): With Amazon encouraging every seller to use the FBA program, being an FBA seller has a huge impact on the overall rankings. Fulfillment By Merchant (FBM) will never take over FBA, as it would require every metric at a high score and an extremely low price.

Fast shipping: Shipping time matters a lot for the Buy Box as Amazon likes its customers to be entirely satisfied with their purchases’ journey. The better the shipping system, the higher chances to win the Buy Box. There are two metrics to measure shipping performance:

  • ODR (Order Defect Rate) refers to the orders that have been canceled, delayed, not properly shipped.
  • POP (Perfect Order Percentage) outlines how many orders were shipped without any trouble.

Seller Rating: Having a rating percentage of at least 90% is fundamental. If your rating is under 90% it’s unlikely for you to win the Buy Box. But if you have at least 90%, you can take over the sellers with 100% rating if your other metrics perform better than your competitors’.

Pricing: Having a lower price than your competitors can (almost) guarantee the Buy Box. If all your metrics score over your competitors’, then you may sell at a slightly higher price. But if your metrics are not that great, then you need to lower the price for a chance to win the Buy Box.

The pricing strategy is greatly used by most Buy Box winners, but it needs to be employed carefully.

First, you need to evaluate the price you pay to your supplier, shipping fees, and Amazon’s fees in order to figure out where you’re standing. Lowering your price will still let you with a profit in hand? If so, you can start competing. But if by lowering your price you start bleeding money, it isn’t such a great deal, is it?

Secondly, don’t rely only on this strategy. Sometimes war prices emerge because everybody is fighting for the spotlight and it leaves all the sellers of a specific product with low profit or with no profit at all.

#6 Vendor Power Coupons



If you go to the Today’s Deals page you can see the link to the coupons page above the deals list.

Reach the coupons page through Today's Deals page

Following that link will get you to the coupons page where you can find discounts for products from all sorts of categories.

How coupons show on Amazon

You can make great use of the coupons especially if you are a new seller. Coupons will help you generate more sales and get more feedback.

How can you use coupons to improve product ranking?

 

  • Promote your coupons: If you are a beginner on Amazon and didn’t collect many reviews yet, ranking on the coupons’ page is a way easier technique to generate more sales. Ranking on the coupons’ page is like trying to win the Buy Box, you need a better deal than other sellers.
  • Promote VPCs on deals sites: If you conduct a search on Google you will find hundreds of websites promoting product deals to users. You can submit your VPCs there to get outside traffic and boost your sales. For this strategy to work, your deals need to be great, not just a couple of cents cut off. Otherwise, your deal won’t be accepted for promotion on the sites.
  • Give VPCs in return for reviews: You can give out coupons to your friends and family and have them buy directly from your Amazon lists, then leave a review and rating. This is a great tactic to win some “Verified Purchase” reviews.

Tip: In the beginning, you can drop your price down to the total costs you pay for the unit. This won’t leave you with any profit, but you won’t have money to lose either. This way you will have an amazing deal people will fight for and you will get lots of reviews and ratings ranking your products higher in Amazon search.

#7 ASIN piggybacking



ASIN piggybacking means finding the best selling products and start selling them for yourself at a lower price.

Where to find products' ASIN

If you apply this strategy properly and you don’t lie about what you’re selling, you can get yourself into an extremely profitable business with little effort.

What are the steps to piggyback products on Amazon?

 

  1. Find a product that is popular and is guaranteed to generate lots of sales. Make sure it’s not a unique product like handmade stuff.
  2. Get the ASIN (Amazon Standard Identification Number) from the Product Details section
  3. Find the manufacturer and see how much will it cost wholesale and what is the total cost including shipping fees and any other expenses.
  4. If you sell the product at $0.01 less than the Buy Box winner would you still have a profit? If so, you have a great deal right there.

This strategy can turn out to be really successful as long as you don’t try to sell a remake of a product using the original’s product ASIN.

#8 External traffic



A great way to increase your Amazon product ranking is by generating more sales through external traffic.

One thing though, don’t rush into investing time and money on outside sources until you have developed a strong foundation on Amazon itself.

In the beginning, all your resources should be focused towards getting the best you can from Amazon customers and building a steady income from Amazon. Are your products’ listings perfectly optimized? Do you have a decent amount of reviews? Are your sales consistent? Only after the answer to all these questions is “yes”, you can move forward to drive additional traffic from outside sources.

So where can you bring traffic from?

 

Post to deal sites

Like I said about coupons, if you have discounts or promotions going on, deal sites are great opportunities to catch prospects’ attention.

Contest and Giveaways

What easiest way to promote your products if not by having other people doing it for you?

Here are some examples of contests and giveaways you can use on social media to trigger users interest:

“Add the link to my Amazon listing on your Instagram bio and tag me in a post using @yourusername for a chance to win a free product.”

“Subscribe to my YouTube Channel where I’ll be giving away free products this week to 5 lucky subscribers.”

Build your email list

Building an email list is one of the main strategies for marketing in general, and it can be a powerful tactic for selling on Amazon, too.

You can use pop-ups on your website to grow your email list.

“Enter your email below and get an instant 50% off any product.” is a great example of a message which will make people subscribe to your email list.

You can also start out by buying a customer list from a platform like SalesForce. This is not ideal, as the people on the purchased list know nothing about you and it’s a great chance they will mark your emails as spam.


How to bring external traffic to your Amazon product listing

Affiliate Marketing

You can create connections with affiliate marketers to drive more sales to your products.

An amazing way to do this is to get in touch with vloggers who operate in a niche related to your product. They can instruct their subscribers to click the link in the description which will take users to your Amazon listing. In return, the vloggers will get a percent from each sale generated through the link in their video.

Influencers

Look out for people who make reviews on products related to your niche. They are continuously looking for products to review.

They can be either bloggers or vloggers. Send them a free product to try it out and have them write or record a review of it. In return, you can give them a discount code their subscribers can use for purchasing your product. Make sure to use an “original” link for the discount so you can track the sales from this source for analyzing how the giveaway went.

Social Media

Leveraging social media can be a useful asset for increasing Amazon sales and ranking. Depending on the nature of the products you sell, you can turn to different types of content.

Images: For marketing images, the best platforms to do so are Instagram and Pinterest. Pinterest is an amazing platform for selling products through visually pleasant images. You can take nice pictures of your products and pin them on boards along with curated content. For a better reach, join Pinterest group boards and pin in front of a bigger audience. The best thing about Pinterest is that the content is evergreen, unlike other platforms like Twitter or Facebook where the lifespan of posts is between 5 and 80 minutes.

Videos: You can make videos showing people how to use your product, its benefits and such. Reviews are a great way to get people make a decision about purchasing a product. You can market videos on YouTube or Facebook. If the products you sell have teens as the target market, Snapchat is where they can be found.

LinkedIn posts: If your niche revolves around professional industries you can write useful articles on LinkedIn, and even message possible prospects there.

#9 Tools



Having an e-commerce business won’t get too far if you’re not using tools to help with automation. This goes to Amazon too.

So what are the best tools to use for Amazon?

Keyword tools



In order to rank your products, you have to know what keywords to rank them for. So how can you find the best keywords without the common tools used for Google optimization?

You can always do it manually by typing the root keyword in the search bar on Amazon then start adding all alphabet’s letters one by one. For this, you need patience and time.

How to conduct a manual keywords research  

Luckily, there are tools online which can do the job for you, like Amazon Keyword Tool. It’s free to use and it gives you long tail keywords based on Amazon suggestions.

KeywordToolDominator-example-of-keyword-research

A premium tool used by most Amazon sellers is MerchantWords. If you are serious about your business and have some money to invest, it’s not a bad idea to invest in a tool like this. It generates lots of suggestions and also gives you an estimate monthly searches of a certain search query. The data is not directly pulled from Amazon’s database, it is actually pulling data from search engines, identifies the queries on Amazon, and generates data based on an algorithm.

MerchantWords-Keyword-Research-Screenshot

 

Repricing products



Won the Buy Box? Amazing news. Now how are you making sure it stays that way?

In order to keep your ranking, it’s crucial to keep your prices competitive. If you have more products, imagine continuously checking if your competitors changed their pricing and manually update each of them every time. It’s almost impossible to endlessly keep track of what’s going on.

There’s no way to stay at the top if you don’t invest in an Amazon product ranking tool that does all the hard work for you.

Sellery is one of the best automation tools for repricing. It tracks your competitors in real-time and reprices your products immediately. Furthermore, you can customize your strategies based on your business plan and set up what actions you want the tool to take in certain conditions.

Sellery screenshot

Its pricing is commission based. You pay 1% of your total monthly sales, with a minimum charge of $50/month and a maximum of $2000/month.

Repricer Express is a similar tool, easy to use, having a very intuitive dashboard. The only big difference is in the fixed pricing plan starting at $55/month.

RepricerExpress-screenshot-min

 

Inventory and product management



Inventory Lab is an all in one tool. You have inventory, shipping management, and listing all in the same place. You can create product listings, track the inventory, keep up with the expenses and income, track the shipping, get comprehensive reports so you can see how your business is evolving over time.

InventoryLab-screenshot-min
Image Source

One thing – you can only manage your Amazon account. If you’re selling on more platforms, you need another tool that supports multiple channels.

SellBrite is a multi-channel e-commerce software which automatically keeps all your platforms in sync to prevent duplicate items and overselling. You can create and control listings, manage inventory and fulfill orders from a single, easy to navigate through the interface.

SellBrite-Screenshot

 

Sellbrite-Platforms-Support-screenshot-min

 

Conclusion



With the changes in Amazon algorithm with the A10 update, ranking high in a fast way is no longer easier. But there are certain techniques you can apply to improve your Amazon product ranking – and now you know them.

What to keep in mind: Don’t try to fool Amazon algorithm and don’t resort to unorthodox approaches as A10 is pretty smart, tracking everything that’s going on over the platform. If you do something that’s banned, be sure that Amazon will know and it will shut down your product listings or, even worst, your account.

How you proceed to rank higher on Amazon? What are your tips? Make sure to leave your suggestions and questions in the comment section.

Amazon Profitable Wholesale Products Guide 2018

In the beginning, I’d like to tell you a few interesting facts about Amazon and the steps to finding Amazon profitable products. Then further on I’ll be getting into the main subject of this article “Amazon Profitable Wholesale Products”.

Furthermore, I wanted to let you know that I am going to try and cover the parts of this process the best way I can. So, I am hoping it will be of great help to everyone!

What is Amazon.com? How does it work? What is Fulfillment by Amazon and How does it work?

Amazon.com, or Amazon as people like to call it, is an American company based in Seattle, Washington specializing in electronic commerce, cloud computing, machine learning and drone delivery. Furthermore, it was founded by Jeff Bezos on July 5, 1994.

It basically sells a lot of things, almost everything. You can find anything from clothing to kitchen accessories, furniture and many other things you might want to buy.

What makes Amazon so special is their effort in details. Besides its grand product range, Amazon makes every possible attempt to customize the buyer experience.

Moreover, another main feature of it, is the multi-leveled e-commerce strategy it uses. Amazon.com allows a wide category of people/companies to sell almost anything using its platform.

The Process of Fulfillment by Amazon (FBA)

Using this process means you would first have to find a supplier that will make your products at a low cost and then create your own brand using the supplier’s products. Once that’s done you just send them to Amazon’s warehouse. The same goes if you have your own products.

In addition, this process also includes printing bar-code labels for products, bagging or packaging items per Amazon requirements, and shipping them to its warehouse.

As soon as Amazon has your shipment in the warehouse you can put your listings on Amazon and start selling. Of course, this comes with extra fees on top of your Amazon seller fees, but it also comes with many other great benefits, such as:

Shipping is free for Prime buyers;

Most buyers are looking for Prime;

You get prime-eligible product listings;

Higher rankings for product listings;

More Buy Box listings;

Trust factor – buyers trust the package will arrive as expected;

Higher sales potential;

For many small sellers, this is a task done once or twice per month, so it’s more manageable than filling orders daily. Furthermore, Amazon’s inbound shipping costs are quite cheap, so the cost isn’t an issue for them. The important step is finding Amazon profitable wholesale products!

How to Find Profitable Products to Sell on Amazon

The first step, would be finding out what it is that makes a product profitable on Amazon. In order to do so, the best way is to identify a product that meets a standard ship weight, firmness, popularity and competition.

FACTORS THAT ARE REQUIRED FOR A PRODUCT TO BE PROFITABLE

These are the factors you need to keep in mind when choosing a product:

#1. Products sale price between $10-$50

The selling price of the product is the one that actually ensures the profit of your business. For example, many people find this $10-$50 price range an affordable price.

Therefor, they are willing to make decisions based on their impulse because if the product is not as good as advertised, the risk of losing money is not high. Furthermore, you will end up having more purchases then you would have with a product that sold at a higher price. Hence, more money for you!

#2. Lightweight (not more than 2-3 lbs.)

It is preferable to have products that are as light as possible, easy and cheap to ship. Therefor, from what I read online, 2-3 lbs. maximum would be best for someone that is just starting their business, including packing materials and box.

If you want to find an estimated weight of the product you chose, the best way to do so is to find similar products with similar size on Amazon and see their shipping weight.

For example, let’s say you want to sell necklaces and you want to know the shipping weight. What you would do is search for necklaces on Amazon and then find a similar product to yours. Afterwards all you have to do is look for “Product Details” and there you will find the shipping weight.

In addition, lightweight is something crucial if you want to get higher profit margins and success for your product.

#3. Products that are unbreakable and would last during shipping and use

You should be focusing on selling a product that is simple, durable and mainly unbreakable. The best way to find such a product is to look for generic products that are durable made for one purpose only.

In addition, this is also another way of increasing your profit because usually these products are cheaper.

#4. Cost of product’s sale price should be 25% to 35%

Finding the perfect affordable sale price for your product is essential. The reason why it is so important is because if you can get a product made for under 25% – 35% of the sale price then that leaves you 75%-65% profit margin left. So the 75%-65% profit margin should be enough for you to cover the expanses of FBA, shipping and Amazon selling fees and yet still have a profitable income left for you.

#5. Superior quality of the product

The superior quality of the product is something you want to keep in mind as well because it will help with your competition. Therefor, the better quality, durability and efficiency of your product, the more chances you have at winning the competition!

#6. Similar products have a 5,000 Best Seller Rank (BSR) or lower in main category

In order to determine which product is best sold on Amazon you have to look for the Best Seller Rank (BSR).

The BSR allows you to see which product is selling better within its category. For example, a product with a BSR of 15,000 is not going to sell as much as a product in the same category with a BSR of 1,500.

The reason why BSR is essential for your strategy is because it allows you to see whether there is demand for the product in the market or not.

There are of course more ways of determining the demand of a product on the market, and I will be listing some of them later on.

#7. Ability to expand your brand into complimentary products

If you are interested in expanding your brand by creating complimentary products, this is something that you should take into consideration.

Basically, it means that you should be going into a niche that gives you the opportunity to create multiple products that are related to each other. Afterwards, you will be able to sell these products under a single brand.

For example, let’s say we choose yoga mats. This would be a good choice of product, because through it you can sell other products related to it and create a brand for them. Since a yoga mat is categorized under sports & fitness, you could actually sell anything related to that.

Furthermore,  if you’re a creative person you could put some work into it and come up with an idea of a unique set of yoga mats. This will definitely increase your profit and give you the opportunity of ranking high in the best seller rank.

#8. Products that can be searched and listed under multiple keywords and product categories

Opting for a product that can be searched and listed under multiple keywords and product categories is an excellent strategy on Amazon.

Not only will it help with your ranking, but it will also bring more chances of higher profit to your door. So, I would suggest keeping this in mind as well.

#9. A few similar products that have less than 50 customer reviews on the first page

The number of reviews is one of the best ways to see the level of competition for a product. Since the reviews for a product is one of the most used ways of Amazon to rank products, you should be looking at the number of reviews very close before entering the market for a product.

Products that have less than 50 reviews are usually easy to beat. That is why you should see at least 3 products with less than 50 reviews on the first page. Furthermore, it means that there is a fair chance you will be able to accomplish getting your product on the first page.

#10. Evergreen products

Evergreen products are items that are not seasonal. The reason this is an important factor when choosing your products is because items that can be sold all year round will give you a higher income and a better chance of improving your ranking.

#11. Top product keywords have over 100,000 monthly searches on amazon

The amount of monthly searches on amazon a product has is how you can make sure your product is demanded on the market.

If your top product keywords have over 100,000 monthly searches then that means you made the right choice and there is more than enough demand for you to be able to sell.

#12. Products that don’t have big brand names within Product Category/Niche or aren’t being sold by great Amazon sellers.

I believe finding a product that doesn’t have a big brand name or dominating seller is crucial because competing with such brands is extremely difficult and most people fail when doing so.

Therefor, choose a product that allows you to grow easily and compete without having any disadvantages.

#13. Products have the ability of providing repeated purchases

Although, this is not a must, it is still something that should be taken into consideration.

Instead of having people buy from you once, you could have the same people buying repeated times from you which is amazing for your profit.

The only down side of this aspect is finding products like that and being able to easily compete with other similar products.

What Is Amazon Product Listing?

The Amazon product page listing is something that gives you important information about the product you are looking at and the spot where you can find more important information is under the product description.

That option is placed under the product’s image, on Amazon’s product pages.

 

How to Come Up With Ideas of Potential Products That Sell on Amazon

In my opinion, this step is one the toughest. You will have to do a thorough research until you find something that’s worth investing in. It will take some time, but I’m hoping that with the help of this article you will find it easier.

AMAZON BEST SELLERS

This is one of the best ways to go when looking for a product. Why? Because it shows you what products are selling well and whether you have opportunities to enter the market with your product.

To access the website, you have to go to www.amazon.com/Best-Sellers/zgbs or go to www.google.com and search for amazon best sellers. Here’s an example of how to do that:

 

Here you have a few options through which you can go about to find a suitable product or simply see if your product matches the market’s needs.

  • New Releases
  • Movers & Shakers
  • Most Wished For
  • Gift Ideas

MERCHANTWORDS.COM

Merchant Words is one of best Amazon seller tools that can streamline your keyword research and much more. This tool is very useful and it is vital because it shows you exactly how many people are searching for your product each month.

Moreover, you can use it to determine whether the selected product is demanded and profitable. So, before you go about ordering your product, you want to make sure it is highly demanded.

In order to access the website, you need to go to www.merchantwords.com.

In addition, you can use it to see if the product has more than 100,000 monthly searches on Amazon.

Example of Choosing a Product That Fits Most of The Criteria I Shared With You Above

As you can see in the picture above, the product I chose is a lightweight yoga mat that can be used anytime no matter the season.

The price of this product was $17.95 and is now on sale at $13.89.

Furthermore, it meets the factor of $10-$50 range. In order to be profitable you have to come up this type of item at a wholesale cost of around $3.49 to $4.90 to meet your cost = 25%-35% of the sales price factor.

The weight of this product is 1.8 pounds and the shipping weight is 2.1 pounds, which is light enough to ship cheaply. Its size is also relatively good, at 24 × 6 × 6 inches. So it fits the lightweight and cheap-to-ship factor as well.

In addition, since it’s a yoga mat, it won’t break while shipping, which fits our simple and easy-to-ship factor too.

Moreover, the yoga mat’s Best Seller Ranking in its largest category, Sports & Outdoors, is #2, which is way under the BSR 5000 that we look for. In the second niche categories it ranks even higher. It’s in the Top 100 in Sports & Outdoors > Sports & Fitness > Exercise & Fitness > Yoga > Mats, being #1.

In addition, it is a product that attracts both men and women. And it has different colors to choose from. Which actually makes it so much more profitable, marketable, and salable, compared to products that are just for men or just for women.

Where to Find Wholesale Products to Sell on Amazon

Getting wholesale products is probably the most effective method of sourcing your inventory. And, with the potential to sell for millions annually, wholesale could be the right option for you.

Here is the best way to find such products:

ALIBABA

Alibaba is known as the “Chinese Amazon” due to being one of the biggest online marketplaces in the world. Also, because it has very low prices and many retailers, including Amazon sellers, that source their products from it.

SEARCHING ALIBABA PRODUCTS

Even though the procedure is very similar to Amazon’s or any other site’s, Alibaba has many different products that others don’t.

A positive aspect about searching for product ideas on it is, if you find something, then you know for sure that there is at least one supplier which can make the product.

In order to access Alibaba’s site where you can start searching, all you have to do is go to www.alibaba.com/Products and you will see a page that looks like this:

As you can see here we have a few different categories that we can go through. If you find something that you need, you can just click on a subcategory title that is highlighted in blue.

Afterwards you will see a page that is basically the homepage for all Sports & Entertainment products.

Here we have a few product ideas under “hot products” and “hot categories” through which you can go. If you already know what you want, you can either search the name of the product you want or you can look for it on the page. For example, I want to look for “yoga mat”:

And then look through the results and see what’s best for you!

Conclusion

In conclusion, doing a little research and investing a small amount of money, you can easily achieve a great income. It can be a lot of work at first, but I believe it is worth it.

In addition, I hope you this article helps you and answers your questions. Moreover, if there’s anything else you want to add to this topic, please do! I look forward to getting back to you.

Top 19 Worst Content Marketing Mistakes (And How to Fix Them)

Do you wonder why your content marketing isn’t working?

Do you post regularly, share lots of content but you still don’t see any growth in your traffic, engagement, and sales?

If the actions you take don’t seem to work as expected, something may be off with your content strategy.

But there’s no need to panic.

There are some common mistakes both beginners and experienced marketers do when marketing content. With few small tweaks to your strategy – your business will be up and running in no time.

Are you making these worst content marketing mistakes, too? Here’s how to fix them.

 

The worst content marketing mistakes to avoid in content marketing

Thinking all about the sales

 

#1 Focusing solely on yourself

 

You are developing a business – it’s perfectly normal to think about the sales. This is the sole purpose of having a business, selling and getting the money.

In order to generate those long dreamt sales, you have to first put your brand out there for people to know it, interact with it, and finally becoming customers. This is why you create content, to generate leads, don’t you? Yes, but…

One of the biggest marketing mistakes content marketers do is thinking they can reach the top by continuously praising their brand whenever they get the chance.

The thing is, exclusively branded content, focused just on selling won’t do much for your business.

Why?

People don’t want to hear you endlessly talking about yourself. If all you do is push your products in front of the audience without caring about how they feel about it and what their want, say goodbye to any possible prospects.

Evan paid advertisements marketers started aiming for a more personal connection with the customers. Most of the ads (especially video ads) you’ll see nowadays are resonating with people on a deeper level, triggering their emotions, rather than just displaying the brand in a good light.

 

Use nonbranded content to resonate with the audience

 

How to handle it: Take some time and think about your audience. What are their needs? What struggles do they have regarding your industry? How can you help them solve those problems? How can you educate them, teach them, inform them?

Give people information, insights, educate, and entertain them. If you focus on adding value for your customers rather than screaming your name out loud all the time, you will see improvements both in engagement and sales.

 

#2 Not knowing your audience

 

Another common mistake in marketing is knowing too little, if not at all, about the audience.

The first step in developing a content marketing strategy is knowing who you are trying to sell to, finding the target audience.

Not knowing your audience equals not having quality content to deliver. Successful businesses give solutions to existing problems.

Creating content for marketing purposes means creating custom content tailored to your audience. If the content doesn’t respond to audiences’ specific needs, why would they want to see it?

Without customization, there’s no way your content marketing strategy will be successful.

How to handle it: Make a thorough research on your market. This shouldn’t be just a task you do superficially in a couple of minutes. Put serious effort into it.

You probably heard about creating a buyer persona. If so, you should take this step seriously.

Some ways you can collect insight into the audience are:

  • By conducting some surveys – surveys asking a couple of questions about users’ behavior and their journey is a great way of generating specific insights
  • Directly speaking with your customers over the phone – it’s easier to get people’s attention and conduct a mini-interview over the phone rather than through emails
  • Getting feedback from customers – you can set up pop-up surveys asking users why they didn’t close the sale, what weren’t they pleased with, what problems they faced

If you are in the beginning and don’t have a broad audience yet, you can collect information from social places your target market access often. Places like Quora, Reddit, niche forums, Facebook groups, blogs’ comment sections are full of insightful data.

 

Example of a buyer persona template
Example of a buyer persona shared by Singlegrain

 

#3 Not paying attention to social cues

 

You post your well-developed content on social media channels and, what next?

Do you pay attention to how the audience reacts to your content?

Do you listen to what they have to say?

If you just post and go back to creating more content without taking time to acknowledge how people react to the already shared content, you act on one of the worst content marketing mistakes.

According to a study conducted by IBM, 63% of customers don’t feel understood by the brands they love. And that’s a normal feeling if the brands don’t hang around to listen what customers have to say.

Don’t be one of those brands.

How to handle it: Listen, reply, ask. See what questions users are asking, respond to them. Even ask them more questions. The feedback you get from your audience is the most valuable resource you can have. Your content marketing strategy should shape up based on what people need and enjoy. What better way to know how to develop your strategy further if not through direct cues from people you’re trying to sell to?

 

#4 Trying to write for everyone

 

Your content marketing may not be working because you haven’t narrowed your target market enough yet.

Having a broad audience is a content marketing mistake to avoid even for big brands, not to say for a small business trying to step up.

If you try to grab everybody’s attention without caring who they are, there’s no wonder the results don’t show.

Mixing too many different topics in one place is also a big no.

 

Dont-mix-different-topics-in-one-place-min

 

Just think about it.

Let’s say you sell customized clothes for parties, running shoes, and homemade jelly. How are you gonna market all of them in the same place, in front of the same audience? I love homemade jelly, but I don’t run and I don’t buy customized party clothes. After a couple of tips about how to care about new running shoes popping on my Facebook feed, I’ll be out and gone finding a different jelly supplier.

A bit extreme. But you get the point.

Don’t mix up topics that are not related.

How to handle it: Define your purpose really well. What products or services are you able to deliver? What is your brand’s core message? For example, an important question to ask can be What is the vibe your brand wants to induce? If the vibe is more playful, funny, and fires creativity, then your target market should be among younger people working in creative fields. If contrary, the vibe you want is more robust and serious, your focus should be on people that are on the contrary more serious and professional.

 

#5 Not speaking to a single person

 

Remember how I said earlier that customers are not feeling understood?

This is can also happen because many content marketers forget they are not fish netting customers from the sea, they have to catch them one by one.

The mistake they make is not focusing on a single person when writing, they speak in a too general voice. This won’t make individuals feel like they are heard, cared about, and taken seriously, hence – they will not be interested in your brand.

How to handle it: When writing, don’t think of yourself like you are on a stage talking to an entire crowd. Instead, imagine you are talking to a specific person. Picture yourself helping out a friend understand a certain topic he’s struggling with. Always have a single person in mind when marketing content, don’t think general.

 

Content marketing tip: write for a specific person

 

#6 Forgetting you market for humans

 

Content marketing is all about the people.

Yes, when creating content you also have to optimize for search engines and such, but the main focus should be on people.

Perfectly optimized content that doesn’t add value for people is content that will lay rusty somewhere on the internet without ever seeing the light of the day.

The primary content marketing mistake beginners make, and even some more experimented content marketers, is forgetting that the aim is to engage and entertain people. They overlook the fact that humans have feelings, and they react based on those feelings.

It’s not enough to just be active with random content people don’t want.

 

Content marketing tip: trigger peoples' emotions through content

 

How to handle it: Remember that humans are the ones who buy from you, not social platforms, not search engines – humans. People have sprightly reactions when their emotions are stimulated. Positive emotions like happiness, curiosity, creativity, inspiration do best in terms of engagement levels. Aspire to trigger peoples’ reactions through engaging content.

 

Not getting the best out of content creation

 

#7 Obsessing over quantity

 

A great quantity of content will do nothing for your marketing efforts if this is all that it is.

It’s right that you have to feed your audience and to constantly be active both on your website and on social channels. Without continuously delivering information and engaging, how are you gonna improve your reach, boost your followers’ list and grow your business?

But – there is a huge BUT. The quality tops the quantity.

Lots of business owners and content marketers fall into the trap of obsessing about how much quantity they have to deliver and have no time left to analyze the quality of the content.

Let’s say that you have three social networks where you want to improve your game. 3 posts on Facebook, 10 posts on Twitter, 20 posts on Pinterest – all in one day, every day. Doesn’t it feel overwhelming? Yes, it does. What do you do then? You will most likely start posting random content that “may be right” without focusing on the most important part – its quality.

 

Worst content marketing mistake - obsessing over quantity

 

Avoid this terrible content marketing mistake of obsessing over “how much” and focus on “what” instead.

How to handle it: It is better to make sure the content you share adds value to your audience and your business. Start with a low quantity of content, but which you’re sure is amazing enough, and grow from there.

 

#8 Not taking advantage of repurposing

 

Most content marketers forget that the content they created some time ago is still there, and it can be repurposed after a while if it’s evergreen content.

Why not take advantage of something that can save you lots of time, can be valuable and can be even more qualitative than the first time?

How to handle it: Review your older blog posts and find evergreen content that didn’t lose its insightfulness. Don’t run away from rewriting and adjusting. If there are outdated pieces of information, or new techniques were introduced in your niche in the meantime update those articles. Add missing points and new approaches.

Instead of letting great pieces of content laying with no purpose, clean them up and make them shine.

 

Content marketing mistake - not taking advantage of repurposing

 

#9 Not taking all you can from a piece of content

 

Wrote an article, published it, shared it on social media, and that’s all?

This is a common content marketing mistake encountered more often than it should.

Many people complain about not having enough content to share around and fill their marketing calendar with, but still, they miss a great opportunity.

How to handle it: One single article can generate dozens of content pieces to share over social platforms. Snippets from the article as Twitter posts, insights from the content delivered as a nice visual, short videos generated from the article.

 

#10 Avoid using curated content

 

There’s this idea rambling inside some content marketer’s head that your business should focus solely on its own content.

You want people to recognize your brand so everything must be about yourself, right?

Entirely wrong.

Curated content means staying up to date with what is new in your niche and with all the great content that pops up on a certain topic. This means sharing the best of the bests with your audience. Don’t you think they’ll see you as an authoritative figure in the industry if they have a reliable source of information from you?

They’ll associate your brand with knowledge in the field and authority.

Besides, you can easily fill the gaps in your content marketing calendar.

 

The benefits of curated social content

 

How to handle it: Subscribe to newsletters, follow the most influential people in your niche, look for content on Reddit, and set up an account on Feedly so you have all the best content in the same place. Curated content will help you increase your followers and gain more recognition.

 

#11 Forgetting about uniqueness

 

With so much competition online nowadays it’s not hard to get lost in the crowd.

In almost any industry there are many other businesses selling similar services or products to yours. And most use similar approaches when it comes to marketing.

So what makes your business unique and differentiates you from the crowd?

How to handle it: You have to genuinely understand your business and its philosophy. Maybe you are a funny person. If so, you can add amusement to your content marketing strategy. Or maybe you enjoy drawing so you can exemplify the information you deliver through illustrations.

A great example of uniqueness is the approach Danavir Sarria turned to. He made a comic illustrating how to write native advertisements in an insightful and fun way.

 

Copymonk - snippet of illustration on writing native advertisements

 

#12 Using just written content

 

Blog posts are great for driving traffic to your website, setting yourself as an authoritative figure in your niche, and providing prospects and customers with insightful information.

Content is still king. No one can debate that.

But using just written content and turning your back to other types of content and the benefits they can bring to your business equals unnumbered opportunities missed. And is one of the worst content marketing mistakes you can do – not taking advantage of the content.

If you use social networks to grow your business (if not, what are you waiting for?) you probably noticed how brands share all kinds of content on these platforms. It’s not random. They use mixed content because it’s what people want.

Most people don’t have the patience of continuously reading text after text without nothing sparking things up. It gets boring. And people don’t like to get bored.

How to handle it: Mix things up by adding other types of content for an effective content marketing strategy.

  • Images
  • Infographics
  • Videos
  • Memes
  • GIFs
  • Animations
  • Step-by-step guides
  • Lists
  • Checklists
  • Podcasts
  • Webinars
  • Whitepapers

Types of content for content marketing strategy

 

Not having the right strategy

 

#13 Not sharing the content on the right social network

 

You probably established on which channels to focus your marketing efforts on. But do you share the right content for each platform?
Don’t follow the common marketing mistake of sharing the same content on all social networks.

For example, Facebook is a great place to share educational and informational content, while Instagram is great for sharing high-quality photos and quotes.

How to handle it: Learn which are the best types of content for each social media platform and develop your content marketing strategy starting from there.

 

#14 Not having a plan and goals – SMART

 

This is in the top worst content marketing mistakes made both by beginners and by experienced marketers.

Before starting to create content and see results, you have to first know what results you are after.

When you ask most business owners what they want to achieve from their marketing tasks you’ll mostly hear “I want more followers” or “I want better engagement on social media”. These are not called goals.

How will they know when they achieved their goal? How will they know it’s time to change approaches? How will they measure their strategy? – They won’t.

A thorough plan which will become successful is a plan which you can strategize, implement and measure.

Instead of “I want more followers”, how about “I want to gain 2k more followers until the end of March”?

How to handle it: Think SMART.

S – Specific
M – Measurable
A – Assignable
R – Realistic
T – Time-based

 

SMART goals for a successful marketing strategy

 

#15 Not developing a content marketing strategy

 

Needless to say, this should be the first thing you do when you decide to start an online business – developing a content marketing strategy.

Still, lots of people skip this step and jump right into creating content and sharing it all over the place without taking a moment to think about what’s the plan.

A successful business means strategy.

Want to know why some business thrive graciously while others fall down without even a slight chance of competing for the crown? In most cases, the answer is – strategy.

If you have quality content, post regularly, are active on social media, but your content marketing strategy is not working, well – revise your strategy.

 

The steps to develop a content marketing strategy

 

How to handle it: First things first, set goals (SMART goals) than start analyzing what tasks you have to complete in order to achieve those goals. If the tasks are too broad, divide them into little tasks that are easier to follow. Don’t forget that any step you make should be a purpose behind.

 

#16 Not keeping a social calendar

 

Taking time to plan what you are about to post and when you’ll post is essential if you want a successful social marketing strategy. Not only it will give you quality content in advance, it will also save you lots of time.

If you don’t put together a social media calendar and use an automation tool to schedule your social media posts you’ll reach a point when you’re out of content to share leaving no other option than sharing random posts you find in the moment.

How to handle it: You can find lots of social media calendar templates online which you can use for starters. Take a look at what items your social calendar should include, find the best approach to suit your needs, and start planning.

 

#17 Not measuring results

 

Creating content for marketing is the first step of marketing. But how about after you implemented the content marketing strategy you’ve worked to put together?

How will you know if it works?

Developing a content marketing strategy and implementing it’s not enough. If you want a thriving business that’s continuously growing you won’t keep on with the same strategy forever.

Strategies need work and adjustments. Things change fast on the marketing front, and what works today, tomorrow may not work anymore.

Many marketers just implement stuff that should work then take a superficial look at what is going on, without seriously analyzing the performance. One thing to avoid in marketing – taking measurement superficial.

 

Analyzing is one of the steps of content marketing cycle

 

How to handle it: The best way to measure results is through a measurement program which takes place on a monthly basis. List out your business goals then get to analyze the key performance indicators (KPIs). If you are not familiar with which KPIs are most important to track based on the nature of your business and your goals, you should follow a simple plan for measuring marketing effectiveness.

 

#18 You don’t use SEO or you obsess over SEO

 

When it comes to SEO, there are two common marketing mistakes. Better said, there are two extremes that most content marketers embrace.

It’s even too much SEO, or not at all.

If you don’t pay any attention to SEO at all, your business will have a lot to lose as implementing SEO in your marketing strategy will boost the traffic on the website.

The majority of websites’ traffic comes from search engines. If your page it’s not optimized, it won’t be displayed in search results high enough for searchers to stumble upon it and click.

On the other hand, there are the marketers who dedicate most of their time to SEO, over-optimizing everything, and forgetting about the importance of content.

SEO and content are some kinds of “enemies” in many people’s eyes, a battle going on for some time now between the two of them. You can see lots of “SEO vs Content” over the internet.

 

SEO works together with content, they are not enemies

 

In reality, SEO and content go hand in hand. They complete each other. One brings users to your website, and the other one catches users’ interest and closes the deal.

How to handle it: Avoid falling into either of the extremes. Implement the minimum SEO tips and tricks for beginners your time allows to make your pages rank high in search engines. But don’t let SEO implementation take over your content’s quality.

 

Being fearful

 

#19 Obsessing you are not good enough

 

For many business owners, diving into content marketing can be a bit scary as it’s a vast field, which takes some time to master.

Making your way to the top is not easy. Marketing itself is not easy. But you don’t have to let yourself discouraged if your start is not brilliant.

I’ll be true to you. You probably won’t shine in the beginning.

And talking about writing content, give it some time. Content writing is not easy as it implies lots of aspects you have to consider like the tone you address yourself with, using the right words in the right place, being able to come up with content in any situation, regularly finding fresh topics to write about and so on.

Creating great content takes some practice to master.

 

Practice makes content creating successful

 

How to handle it: Just start and pave your way to the top. There’s no easy route. You have to try, fail, change your approach, and try again. This is how you learn, this is how we all learn. Even if your content isn’t at its best quality yet, get feedback, recognize your flaws and improve your skills where needed.

Most important – don’t be afraid to try and fail. This is the only way to learn how to successfully market your business. Every great content marketer you see now has failed at some point.

 

Avoid making the worst content marketing mistakes when building your strategy

 

These listed above are the most common marketing mistakes both beginners and experienced marketing do in the process of developing a strategy.

It’s better to recognize them from the start as it could save you lots of lost time and money.

Now that you know which are the worst content marketing mistakes faced most often, it’s time to revise your strategy and make some adjustments.

With a well thought content strategy, your marketing efforts will result in a flourishing business in a continuous state of growing.

If you have more tips, suggestions or you faced other marketing mistakes you want to share with us, feel free to leave a comment below.

The Most Powerful SEO Tips and Tricks For Beginners

Following the best SEO practices is crucial to a successful SEO marketing strategy.

A successful SEO strategy means a thriving business.

Most website traffic comes from search engine results pages (SERPs), and this is true for most industries.

If you want your business to benefit from search traffic juice, you need to make sure your pages rank high enough so users click the links.

 

What is SEO?

 

Simply put, SEO is the term used for the techniques you can use in order to gain visibility for your pages in the search engines results.

When we are talking about SEO, we are referring to the organic results that a search engine generates. Organic results are the ones that appear naturally on the page based on their content, rather than the ones it’s been paid for.

 

How paid search results show vs how organic results show
This is how paid results and organic results are shown on the search results page

 

Search engines try to give the most relevant and helpful results to users’ search queries. In order to do so, search engines have their own algorithms which take into consideration different qualities of a page. While nobody knows for sure the exact algorithm and all the factors, there are certain ranking factors known to be taken into account by search engines when deciding what pages to rank.

 

There are two approaches to SEO: On-page SEO and Off-page SEO

 

On-page SEO, like the name suggests, refers to the techniques used on the page to help the page gain higher ranking in SERPs. On-page SEO factors may include: use of keywords, optimizing the page, increasing page-speed, use of internal linking and so on.

Off-page SEO refers to the methods used to boost a websites’ ranking with the help of outside sources. The most important factor that falls into this category is link-building, especially getting links from other sites and brand mentions. This is a huge ranking factor as it establishes the website as an authority and it receives social validation which, in Google’s’ eyes, means quality worth ranking.

 

Why is SEO important?

 

If you just started your business and you want people to find you when conducting a research on Google, your website should be found on the first results page in order to get traffic.

Ranking high on Google means having a successful SEO strategy.

Without SEO, you won’t see any traffic coming from search results because your page will rank somewhere on the 20-30th page. Who do you think goes that deep into the search?

Right – Nobody.

 

Nobody goes past over the second page of Google search results
The best place to hide a dead body is the 2nd page of Google

 

Fully optimizing a website means lots of time and money, is not just using a word now and then and waiting for results to show up. SEO is a vast topic that involves plenty of knowledge, trial and error, and time.

But there are certain SEO tasks you can conduct yourself without any money or previous experience.

So what are the best SEO tips and tricks any beginner can start applying right away with no money or experience?

I’ve put together an SEO checklist for new websites, containing the essential SEO tips and guidelines any beginner should focus on for starters.

So let’s dive right in.

 

#1 Choose the right hosting

 

You would think that choosing where to host your website wouldn’t be such a big deal for ranking. You just pick a hosting service and link your domain name to it.

Choosing the right hosting service is the first item on the SEO tips and tricks list.

I know, if you are a beginner just starting out your business you don’t have lots of money to invest and it’s tempting to turn to the cheapest methods to deal with hosting. You can even find websites that provide free hosting services. And who doesn’t want free?

If you are serious about your business, don’t fall into that trap.

Why?

Using a cheap or free service to host your website can severely hurt your domain authority.

 

 

Websites hosted by a certain service provider are linked to each other by the IP, and their domain authority influences each other.

When you host your domain on a cheap platform, you will share the IP with thousands of other websites you know nothing about and which will have an influence on your domains’ authority. This can turn out to be a good thing or a bad thing.

There are higher chances for it to be a bad thing because most of the business you will find hosted on cheap platforms are not serious about their ranking and are mostly spammy websites with a bad reputation.

Do you want others’ bad reputation to fall on your shoulders? No, you do not!

It’s better to do some research and invest a little more money from the start in a safe and serious hosting service.

Also, it doesn’t hurt to also familiarize yourself with the best blogging platforms out there.

 

#2 Keywords Research

 

SEO is nothing without the right keywords.

Most of your SEO efforts will revolve around finding the proper keywords to target. It’s one of the basic SEO best practices.

In order to get traffic to your website, you have to rank for certain keywords. And when I say rank, I’m talking about high-ranking. Searchers don’t get past by the 5th page of the search results (it’s a miracle if they get so far), so if your pages are not on the first results page don’t expect to get any traffic soon.

 

How people behave on Google search results page
Data source: Chitika Insights

 

When a user is searching for something on Google, he’s using certain queries. Those are the keywords.

 

Relevance

 

You need to find the keywords that people search for in your industry and that are relevant to your content.

Noticed how I said, “people search for”.

If you use keywords that are not searched, your SEO efforts will show no results. Because no one is searching for your content. You have to deliver what people want.

 

Competition

 

The second important thing is the competition a keyword has.

When your business is in the beginning, your website has a low domain authority, a small number of links, and it’s hard to nearly impossible to compete with well-established brands in your niche.

You want to start with keywords that have low competition. While it may sound tempting to pick broad keywords with high search volume, you won’t get to rank for them.

Instead, focus on more specific keywords with low competition even if they have lower search volume.

In time, when your website will catch experience and authority, you will be able to rank for more competitive keywords.

 

How to find keywords?

 

There are several tools for keyword research you can freely use for finding the best keywords to focus on.

UberSuggest is one way of coming up with more keywords. Add your main keyword and hit suggest. The tool will generate related search queries based on Google Suggestions.

 

UberSuggest keywords research

 

KeywordShitter is awesome because it generates up to thousands of search queries you can choose from. If you are in need of lots of keywords or even new ideas, this is a good place to start.

 

KeywordShitter keywords research

 

Google Keyword Planner is a tool that gives more insights. It generates more keywords based on the keywords you add and you can see their search volume and competition. You can freely set up an account on Google AdWords and then you will have access to the Keyword Planner tool.

 

Google Keyword Planner Example of keywords suggestions

The results are based on the paid campaigns generated in AdWords, but this tool can still be a helpful asset for coming up with new keywords and for estimating the traffic opportunity of a keyword.

 

Keywords density

 

I know that you are probably looking for a simple answer to which is the optimal keyword density you should aim for in your content. I’m sorry to break this to you but — there is no exact number.

There was a time when keyword density played a huge role in ranking pages. It’s still a big deal, but with the evolving of search engines, it’s now a harder aspect to control. Search engines get smarter and smarter, and the “stuffing the content with keywords” approach died long ago.

Being just one of the many ranking factors, it’s hard to tell how much of your ranking is due to the keyword density.

If you conduct an online research, you’ll find suggestions from 2% to even 20%. In reality, there are pages with 2% keyword density which rank in the first results, and pages with a keyword density reaching 10% which rank not even close to the top.

 

Aaron Wall talking about keywords density
Source

 

What you need to aim for is writing insightful content surrounding your focus keyword and using synonyms, antonyms, and different variations of the keyword. Use them naturally without altering the contents’ relevancy and the reading ease.

Forcing lots of keywords into the content just for the sake of it will get your website penalized by Google, so keep relevant.

 

Where to use keywords

 

Besides adding keywords to the content, there are a couple of vital places where using keywords influences search engine ranking.

  • Title tag – It’s essential to have the focus keyword in the title as it plays a huge role in ranking.
  • Meta description – It doesn’t have a direct influence on SEO, but the description is part of what makes users click a link which boosts the CTR. High CTR equals higher ranking.
  • Headings – You don’t have to add keywords to all the headings. Aim to have at least two or three headings containing keywords if it’s relevant to the content.
  • Alt tags and image description – Because Google doesn’t see images the same way humans do, describing them the best you can is what makes Google understand what the images are all about. Having keywords in description and alt tags will rank your images in image search – and yes, people use image search more than you think.
  • URLs – While keywords in URLs don’t have a major impact on ranking, they can still make a difference. If you can include your main keyword in the URL of the page without forcing it, it’s one of the best SEO tips to do so.

 

#3 LSI Keywords

 

This is one of the most powerful SEO tips.

Adding LSIs keywords in your content in addition to your focus keyword will make your page more likely to rank for the topic your page is about.

LSIs are related searches surrounding your main keyword.

Did you notice the suggestions Google gives you when you start typing something in the search bar? Also, the suggestions it gives at the bottom of the search results page. Those are LSIs.

 

Google suggestions in action

Google Suggestions at the end of the search result page
Google suggestions shows the most searched terms

 

They are basically the most used terms that users type into the search bar when looking for a certain subject.

To come up with more LSIs keywords, you can also use a tool like LSIs Graph. You type in your main keyword and it generates a bunch of LSIs you can include in your copy.

 

How LSIGraph works

The more LSIs keywords you use, the better. If your content contains many LSIs, it means that your content is insightful and you cover more aspects of the topic. To Google, this suggests your article is a great resource for users and will reward you with rank boosting.

As with keywords, don’t overdo it. Cover as many LSIs as you can but without losing the relevance.

 

#4 Title tags

 

The title tag is the first one to tell search engines what your page is all about. It’s also the first thing users see when your page displays in search results.

 

Best SEO practices: How to use keywords in title tags
This is how title tags show in search results

 

This means your title tag should be concise, express what the article is about and it has to be appealing enough so users will be intrigued to click through.

The title tag is also used in the web browser and when the post is shared on social networks.

 

How title tag appears on websites
Title tags will also show on the website

 

In order to pick the right title tag to use for the best SEO results, you have to follow some guidelines.

    • The optimal structure for title tags is
      [Main Keyword] – [Second Keyword] | [Brand Name]
    • Keep the title short as Google will break the title by adding an ellipsis “…” if it is too long. The title should have between 50-60 characters, including spaces. There is no exact limit as the length is measured in pixels and some characters take up more space than others. For example, “W” will take more space than “i” or “l” would take. 

      Cut off title tag because of its lenght
      The title has been cut off due to its length

     

    • Always use your main keyword in the title but don’t overdo it if it doesn’t keep things natural. Stuffing your title with keywords may result in Google not using your title at all.

    #5 Meta Descriptions

     

    While meta descriptions are not a ranking factor anymore, they are essential for click-through rates. The meta description is the snippet that’s shown in the search results under the title tag.

    They give insight to the users about what the page is about and it’s what makes users click your link. The more users click, the better the ranking.

     

    What is a meta description
    This is how title tags are displayed in search results

     

    I searched for “cat training” and, as you can see, the search queries you use are highlighted in the text.

    Your meta description should contain your main keywords and be as compelling as possible so it engages the users to click through.

    • The recommended length is between 150-160 characters so the meta description will be fully shown. Also, if the description is too short Google may decide not to use it as a meta description and show a snippet from the text page instead.
    • It should include calls-to-action: calls like Learn More, Buy Now, See Offer, are great to trigger users’ interest.
    • If you sell products, adding details like pricing and such can also increase the CTR.

     

    Example on how calls-to-action and pricing in meta description can be intriguing
    Using details like pricing in meta descriptions is intriguing for users

     

    #6 URLs

     

    This is more of an SEO tip than an SEO practice. Search engines have no problem dealing with long URLs, but it’s best for users if the URL is shorter.

    Why?

    Because it’s easier to read, to remember, to copy/paste and to share. URLs are shown with every search result, and URLs actually have lots of impact on people’s decision of clicking a link.

     

    How URLs show in search results
    Page’s URL is visible in search results and express what the content is about

     

    You want the URLs to be shorter, concise, and to clearly express what the content is about.

    Keywords in URL can slightly increase page ranking, even if it doesn’t have a huge impact. So, if it makes sense and it doesn’t sound forced to use keywords in the URL, don’t hesitate – just do it.

     

    #7 Images alt text, title text, and descriptions

     

    Image title

     

    First, don’t oversee the way you name your image files. Images should always be named as descriptive as possible. You want Google to know what your image is about, don’t you?

    Drawing and painting supplies

    Let’s take this image as an example. Instead of leaving the name “IMG_26353.jpg”, better use something that describes the photo like “Drawing-and-painting-supplies.jpg”. This can make it pop up in image search results.

    Image titles are one of the places where your main keywords should be used.

     

    Alt text (alt tag)

     

    This is the text that shows on screen if, for some reason, the image can’t be properly displayed. Also, alt text tells users using screen readers what the image is about.

    Always use alt texts and include SEO keywords describing the image.

     

    Captions

     

    While this won’t necessarily improve your SEO efforts in a direct way, adding captions to images can play a huge role for users. According to Poynter Research, captions see up to 16 percent more readership than text.

    This doesn’t mean adding captions to each image you upload. Add captions where they can offer more insight and context to the image itself.

     

    #8 Optimize headings and subheadings

     

    Subheadings are the ones who break out the content into logical sections and give a schematic idea of what your article is about.

    Many people make the mistake of overlooking this step by not adding subheadings at all.

    There are two reasons why you should always optimize the subheadings:

      • For the user-experience – the first thing a user does when clicking on an article is scrolling down through the content and reading the words that are highlighted so they can make an idea on what the content has to offer. People don’t just start reading the article word for word, they first do a quick scan of it. So breaking it down into points will increase the reading rate.
      • For search engines – Users are not the only ones scanning through the content. Google also scans all the content in order to decide where to rank it, this also includes looking at the headings and subheadings.

    Moreover, try including keywords and variations in your heading as it can help with rank boosting.

     

    #9 Page speed

     

    It’s crucial that your page loads fast.

    The fastest your website will load, the higher the ranking.

    Just think about how annoying it is when you go to a page and it takes years until the page finally loads. Do you have the patience to wait for it? In most cases, the answer is no, you get back and find another website with the same pieces of information.

    This is what your customers do if your pages take too long to show. They will click “back” and go to another website. And when I say too long, more than 3 seconds of loading is enough to make a user abandon your website.

    According to Kissmetrics:

    • 47% of consumers expect a web page to load in 2 seconds or less.
    • 40% of people abandon a website that takes more than 3 seconds to load.
    • A 1-second delay in page response can result in a 7% reduction in conversions.

     

    How page speed influences SEO efforts and page rank

    Google takes this really seriously.

    From a technical point of view, this users’ behavior of leaving a website to go back to the search results and find another resource is referred to as the bouncing rate.

    The bouncing rate is one important ranking factor for Google.

    The higher the bouncing rate, the harder it is to rank high in the SERPs.

    What can you do to improve page speed?

     

    Optimize images

     

    Images can easily stuff your page with unnecessary weight, as oversized images take longer to load. Use an image editor to make your images as small as possible before uploading them.

    • Resize – If your page has a width of 600px, resize your image to that width. Don’t upload a 2500px-wide image if all you need is 600px. It will badly hurt your page speed as it will take a long time to load.
    • Compress – Also, to compress images without losing any visual quality you can install WP Smush.it plugin in WordPress. Every time you upload an image, the plugin works in the background to reduce its size. Or use an online image compressor like Optimizilla.

     

    Use a responsive theme

     

    Many designs may look pretty and appealing, but a lot of them will take forever to load and show their beauty. And what is the point of having the perfect looking website if no one will see it because it loads too slow?

    Aim to choose a theme that’s simple, responsive, and it’s not full of excessive features to slow down the speed.

    The best option – go minimal.

    Run your website through Google PageSpeed Insights and see what score you get. It also gives back suggestions on what to change in order to get a faster loading speed.

     

    #10 Write amazing content

     

    In the end, all the best SEO practices revolve around one crucial step: Content.

    Without quality content, all the SEO efforts and strategy you put to work are in vain.

    Content is king. – Bill Gates

    Write compelling content for humans, not for search engines.

    If you write thinking about people and how your copy will answer their questions and will help with their struggles – be sure that Google will know that without you over optimizing pages and stuffing unnecessary keywords all over the place.

    #11 Analytics

     

    Once you implemented all the SEO basics on the list, the next step is to measure.

    Lots of marketers, especially beginners, often underestimate the power of measuring results.

    If you think that you will just implement some SEO basics, then everything will run smoothly by itself – I’m sorry to break it to you. It doesn’t work this way.

    After optimizing all you can on your website you have to see what and how is working.

    For tons of insight about websites’ traffic, set up a free account on Google Analytics and connect it to your website.

    You will find a lot of information there about where your traffic is coming from, how people behave on your website, how much time they spend searching around.

    For starters, take into account this data:

          • What is your bouncing rate
          • Where you rank for targeted keywords
          • What are the keywords that generate the most traffic and conversions

    Just by paying attention to data and analyzing you will be able to develop your SEO strategy further.

    Are you ready to follow the best SEO tips and tricks for beginners and take your website to the top?

     

    Hope this article helped you understand the basics of SEO you have to apply in order to successfully start your business.

    What do you think can be added to an initial SEO checklist? Feel free to leave any suggestions, comments, and questions in the comment section below.

The Most Important Benefits of Blogging in 2018

Before I start letting you know about what I found to be the most important benefits of blogging, I want to give you a short introduction about what blogging is and a short story of mine.


What is blogging? Why is it so important?

In the beginning, blogging was actually a personal web log, in which a person would write about their day or simply write about a story. Hence, the term of “web log” was converted into “blog”.

Just like most new creations on the Internet, many enterprises saw that having a blog is a great marketing potential, and that’s how blogging took off. The reason it is so important is because a blog can both be used for marketing and also for a home business in.


The Most Important Benefits of Blogging

To be honest with you, I’ve never been much of a writer or a reader for that matter. Even though I liked writing and reading in English, I never thought about actually writing for a group of people and creating a blog.

While writing, I have realized that blogging has many benefits that are not as obvious for an outsider. This is what I have discovered to be the most important benefits to blogging that you may find interesting and maybe enlightening.

  1. Become a Better Writer

    I’ve noticed that writing day by day, articles after articles my writing skills started to improve and words came to me faster then they used to in the beginning.

    Therefor, I came to the conclusion that the more you blog or write, the better writer you become.

  2. Learn

    In order to write an article, you have to read about the topic you are interested in writing about. Hence, this will give you a great opportunity to learn a lot about many topics.

  3. Express Your Thoughts and Ideas

    This is probably the best way to express yourself and let others know about your thoughts and ideas. A blog can contain words, images, and sounds.

    Therefor, whether your blog is intended for, a formal business affair or just a personal “How I lost weight in 14 days” diary, blogging is an excellent form of self-expression.

  4. Exposure

    Writing articles will give you the opportunity of being discovered online by many people. Moreover, if you are interested to expose yourself and become a visible expert then blogging and social media is the best way to do that.

    In addition, Google search is now the option everyone uses when they’re trying to find people and information about a certain matter or subject.

  5. A Better Job

    Nowadays, most employers prefer to hire people with a good online influence and I believe blogging is the best way to achieve that. Not to mention there are many ways you can actually get a job just by blogging.

  6. Increase Your Creativity

    Improving your creativity through passion is the best way to go. You will notice that your brain will start thinking more creatively as you advance from conscious skills to unconscious and automatic activity, that frees up the thinking for out of the box thinking.

  7. Improve Your Memory

    Putting your brain to work through writing and learning will provide the needed exercise for the neurons. Furthermore, keeping the body fit requires physical exercise. Hence, the same goes for the mind! It needs to be stimulated and active as well to achieve mind fit.

    You will be astonished by what you will remember from reading about the topics and writing or simply doing blogging activities.

  8. Become an Expert

    Publishing online through blogging will actually give you the possibility of transforming yourself from an amateur to an expert.

    Therefore, if you keep doing this with a lot of passion, purpose and concentration, you will become an expert on your chosen topic. You just need to prevail!

  9. Become an Excellent Researcher

    Through blogging, you need to do a lot of research. Hence, the more you write and do your research, the better you will become at finding the best ways to obtain information and resources for your blog.

    You will identify worldwide bloggers, resources and experts that will provide the insights and information you need to provide ongoing value to your readers.

  10. Gain Influence

    If you wish to gain influence and become an important person, blogging is one of the best, easiest ways to do so.

    A successful blogger can acquire a wide audience of people who follows, likes, trusts and respects him/her.

  11. Become a Published Author

    Becoming a published author these days can be quite difficult. Publishers are more reserved then they used to be and they don’t like taking a chance with an unknown writer unless they know they can make profit.

    Moreover, they would rather hire an author with an inherited audience of readers so that they can make profit easier and faster. Hence, this is why having a blog is perfect for you.

    Therefore, having a blog isn’t just a good way to become a better writer, it can also be your fastest option to becoming a published writer.

  12. Start a Business

    Even though blogging is usually used for sharing thoughts and ideas as a hobby, it can often grow into a full-time business.

    There have been many bloggers that started their blog just to share their insights and ended up growing a powerful, successful business that gave them a solid income.

    Therefor, if you wish to start a business that will give you a solid income to sustain your lifestyle, blogging is a perfect way to do it.

  13. Obtain More Customers to Your Existing Business

    Having a blog is not enough if you’re not investing a lot of time and effort into it. Hence, if you have a static website/blog, you won’t have many customers or clients.

    As opposed to being a static blogger, if you regularly update your blog, you will notice a constant flow of good hints from all around the world.

    Moreover, publishing blog posts that aid potential customers/clients work out their issues, they come to rely on you, trust you and respect you as an expert in the field.

    In addition, if they are interested in getting more help than a blog post can offer, then they’re likely to be thinking of hiring your business.

  14. Acquire More Information About a Group of People

    Blogging gives you a great opportunity to acquire more information about a group of people. As we all know bloggers spend most of their time expressing their ideas and thoughts to their readers. Therefor, by doing so, you will see that your readers will start sharing with you as well.

    Knowing about your audience is the key to success, and that is why companies invest so much money and time testing out their products using focus groups. As a blogger, achieving this type of information is a natural daily routine.

  15. Build a Network

    Posting valuable and helpful blog posts draws readers that will then leave you comments on the site and send you personal messages through your contact page. In general many readers are usually asking for help, although there will also be some that will try to help you instead.

    Blogging is also a good way to reach out to others, so starting a blog is a guaranteed way to boost your network.

  16. Improve Your SEO

    Blogging and SEO both are linked or connected with each other to get the fruitful results in terms of getting ranking, traffic and user engagement. Having a blog page allows to share new information that is useful and also increases the high possibilities to rank with the long tail keywords.

    Whenever you write a number of valuable articles about a topic, Google takes notice. Therefore, every high-quality blog post that you publish is another chance to get traffic from search.

  17. Gather Emails

    Nowadays, social media is the most common way of getting an audience, but email is still the most reliable manner to communicate online. Email has almost three times the user base of any social media. Moreover, people check their email regularly and they’re used to receiving the latest information.

    Therefor, having a blog can really help you a lot gathering emails.

    Convincing someone to give you their primary email is not easy, but once you do, you have a direct connection with that person. Furthermore, you will have the possibility of capturing their attention whenever you have something that you think will benefit them or if there’s something important regarding your business or blog that you want to inform them about.

    Focusing your energy on gathering lists of emails is a long-term strategy that will pay off quite well for your business in the future.

  18. Learn Technical Skills

    I know there are easy to use blogging platforms that do not require any technical skills. But believe it or not, through blogging, most people learn some HTML and CSS simply because it’s easier to make minor improvements to your site by yourself than it is to hire someone to do it every time.

    Furthermore, that’s something that can really help you because fluency in web design, HTML, and CSS are highly valuable skills these days.

    In addition, the same goes for various other blog skills like, content marketing, social media marketing, search engine optimization and graphic design.

  19. How to Make Money Online

    Once you have created a successful blog and have achieved large audience that supports you, making money blogging online comes natural.

    Furthermore, the things you learn from your blog, marketing strategies that are effective, how to make money blogging, etc. will definitely help you speed up the growth of future embarks.

  20. Advertise and sell a product or products

    Advertising and selling products through blogging is from my perspective the best way to do it. Especially if you are an author or a producer, your blog will be a great platform to advertise and sell your own products.

  21. Build Online Trust

    Building trust online is by far one of the most challenging task. Trust is not something you can buy, or something you can get easily. It is actually quite rare and valuable online.

    Furthermore, it has to be earned by showing commitment to your audience, again and again. A never ending loop, regularly posting important, honest articles on the blog.

    Therefor, in order to accomplish your goals online, you need to earn people’s trust first.

  22. Help People

    Being a good, successful bloggers basically means helping your audience. You can help people by offering free information about losing weight, cooking, how to make money, how to write music, how to write articles, etc. or offer paid products, raise money for a cause etc.

    Focusing on helping people and giving them the answers they need to fix the issues they are facing is one of the most important facts a blogger should have in mind.

    The reason blogging is such a great way to help people is because of its power to educate, inspire and bring people together.


What about you? What are the benefits you have discovered on your blogging journey?

Conclusion

In conclusion, the benefits of blogging are quite vast and rewarding. From my perspective, I think it can be an amazing way of reaching out to people!  And the best part about it is that you also get to gain something from it. Which again, I think it’s not bad at all!

Moreover, we all now have the chance and the power we need in order to make a difference. Therefor, by adopting this global and interactive social way of thinking, taking part actively, you will be astonished and amazed as to where this will take you.

Furthermore, if you can think of any other benefit to blogging that I haven’t mentioned, please share it in the comment area down below. As usual, I hope this article has helped you and given you the answers you needed.

If you liked this post, please share it through your social networks so that more people can read it. I look forward to reading your comments on this topic!

How to Use Curated Social Content to Increase Your Followers

If you are looking to gain more followers and boost the engagement levels on social platforms curated social content is the way to go.

Managing social profiles can be overwhelming.

You have to regularly feed your audience – several times a day.

So what to do when you just started your businesses and don’t have plenty of original content to share around on social media?

Curated social content is the best asset you can have on your social media marketing calendar, as it gives you content to share, keeps your followers entertained, and has many other benefits of which will discuss a bit later on.

If you are not familiar with content curation you are probably wondering what is social media curation and how you can effectively use it to grow your business.

First, you need to understand what is content curation, then we’ll go through its benefits, how to use it, and what are the best social media curation tools.

 

What is content curation?

 

Content curation is the process of discovering new pieces of content from all over the web and selecting the relevant and quality ones to share. It includes searching through a variety of sources, choosing, sorting, and planning content sharing.

Curated content is not well seen in many marketers eyes as it’s considered to be lazy, dishonest, and deceitful. While this can be right in certain cases — it all depends on how you use it.

If you use someone else’s content and try to pass it as your own, or you don’t give credits to the original author, then it’s not content curation anymore — it’s stealing.

Content curation means finding great content that others created and sharing it with your audience. Using curated content in your marketing strategy adds value both to your business and to your followers.

There are more ways to use content curation depending on the needs and characteristics of your business. It can be by sharing curated social content on the social media platforms you are active on, curating content to write articles or using it in your e-mail newsletters.

 

Content curation is the process of discovering new pieces of content from all over the web and selecting the relevant and quality ones to share.

 

Types of curated content

 

What is social media curation

Social media curated content is a must for any brand aiming to gain recognition on social media platforms. And this is even truer if your business is in the beginning.

When you are just starting out things are a little bit trickier. You have to expand your reach to raise your followers’ list, keep already followers entertained, keep your social profiles active and on the roll — all of this with the little original content you have this far.

Curated social content gives you countless stuff you can share with your audience when you are out of original content but still need to be active.

From articles, videos, and photos to infographics and quizzes – anything you share that’s created by someone else falls into the curated social content category. Think about when you share a music video on Facebook for your friends to see, you are a social media content curator in that moment.

Curated content on social media is the most used way of content curation as it’s the easiest and it’s fitted for whatever area your business revolves around.

 

Curated social content can be articles, videos, photos, infographics, quizzes

 

Curated blog content

Another way to use content curation is by writing articles with someone else’s blog post as a starting point. This means starting your article with a quote from a blog post, highlighting its core message than starting to add your own point of view about the subject. Content curated blog posts are great if you have another take on an article, or other additional points worth sharing. Keep in mind to always cite the original source.

Content curation in blog posts not only gives you topics and ideas to write about, it also earns you greater exposure. If your blog post is great and gives nice insights for readers, the author of the original article will probably share your piece. Your blog post will be shining in the feed of someone authoritative with many followers ready to find out about you. Furthermore, you establish connections with authoritative people which is valuable in the long run.

There are lots of websites online which use curated content as their main content feed. One great content curation example site is Slashdot (read the whole domain out loud – it’s genius), a website providing technology-related news. They present snippets of articles along with their own commentaries on why the piece is relevant for users to read.

 

Curated content on Slashdot Newsletter

 

E-mail newsletters curation

You can also use content curation in your e-mail marketing strategy through newsletters. You can set up a weekly or monthly newsletter letting your subscribers know which are the best articles around the web posted that week/month.

Take as an example Quartz Daily Brief, a newsletter on global economy targeting business people. Their newsletter is text-based, without large images so it loads quickly on tablets and mobile phones. They send daily newsletters to their subscribers with the most important news of the day regarding the global economy.

Simple and efficient.

 

Quartz Daily Brief example with curated content

 

The benefits of curated social content

 

Be on top of what’s new in your niche

Using curated social content in your content marketing strategy forces you to stay up to date with what is going on in your niche. In order to select just the high-quality pieces of content to share, you have to constantly keep track of what pops up.

Being on top of the news gives you a fair advantage before your competitors and places you as an authoritative figure in the field.

Keep active on social media

In order for your social media marketing efforts to be successful, you have to constantly be active. You can’t just post once in a while and expect to see improvements in your engagement levels. Curated content on social media is a valuable resource to keep your profiles active even when you run out of original content to share.

You keep your audience informed, educated and entertained.

Create connections with influencers in your niche

Establishing connections with authoritative figures is fundamental in the long run for your business. Sharing curated social content from influential people and mentioning them in the posts may grab their attention. If they take interest in you, they may also share back a piece of your content placing you in front of a crowd full of possible prospects.

Save time and money

Creating content means time — time means money. Through content curation, you can cut back from the time invested in content and use it to further develop your marketing strategy.

You still need to come up with original content of course, but mixing up your own content with curated content gives you enough to regularly feed your audience with fresh stuff and gain new followers.

 

The benefits of using curated social content in content marketing

 

How to implement curated social content in your strategy?

 

The process to successfully curate content on social media is made easy if you follow the steps:

  1. Follow the most influential people in your niche, look where the best resources are
  2. Stay up to date with news in your niche
  3. Sort the best content you find
  4. Organize the content into categories by subjects, themes and such
  5. Develop a marketing strategy for the curated social content you are about to share
  6. Add socially curated content to your social calendar

 

Steps to implement content curation into social media marketing strategy

 

How to use curated social content

 

  • Add your own commentaries when sharing curated content on social media. This adds value to your audience and places you as a more authoritative figure in your niche. Commentaries can be:
      • Sharing your own experience related to the subject
      • Points that the author may have missed which can add more value to the article
      • Illustrate how the article in question can apply to a certain industry
  • Give credit to the original author. When sharing, use @ followed by the author’s name. This can generate new connections with influential people in your industry.
  • Use third-party content to respond your audience’s questions.
  • Stay relevant. You don’t want to curate any type of content just so you have something to share. Know your audience. What do they want? What are their topics of interest? Stay relevant to your followers’ needs otherwise you risk to lose them. Users tend to unfollow a brand if it deviates from its core topics.
  • Pick only high-quality pieces. Keep in mind that even if the content is not created by yourself, you are the one who shares it on your social network. Every piece you share says something about you and your business, so be sure that it says — insight, quality, and value. Low-quality content will reflect poorly on your brand.
  • Use multiple sources. Try to mix up as many sources as you can, don’t just focus on one or two. You don’t want to become the second channel of a certain brand. Follow many sources and pick up the best content any of them has to offer.
  • Add calls-to-action. Like any piece of content you feed to your audience, curated social content should also have calls-to-action closing the deal. Do you want your readers to subscribe to a newsletter? Do you want them to read another article? To download an ebook? Be sure to let your audience know what is the next step to follow.
  • Find the right balance between curated and original content. Follow the guides of social media’s rule of thirds and you will have a nice start.

    Social medias rule of thirds
    Source
  • Don’t forget about strategy. Marketing without strategy is, well — wasted time and money. Don’t just randomly share content without even taking a pick of what you are sharing. I know it is tempting to just look around for catchy headlines and hit share, hoping that the quality of the content is good because it sounds like it might be. It may be easy to share whatever is available, but it doesn’t generate results. And results are what we are after.
  • Measure your results. Implementing a strategy means experimenting, measuring and choosing the content that works best. If you just share and don’t keep an eye on how the content you’re sharing is doing, don’t expect to see a growth in engagement anytime soon. Experiment with different types of content and keep track of the engagement they generate. The content your audience interacts the most with is the content you should use more often in your marketing strategy.

Guides and tips on how to use curated social content

Where do you find the best content to curate?

 

Content curation might sound a bit overwhelming and time-consuming at the first glance. The good thing is we have a whole bunch of resources to help out with content marketing, and content curation tools make no exception.

Here are some of the best resources and content curation tools and websites to help you with both finding content to curate and organizing said content. You don’t need a bunch of tools, just the right ones.

 

Content curation tools

 

Newsletters

The handiest way to find curated content is by subscribing to newsletters. Find the best places online with resources in your niche – blog posts, news, insights, anything that can be of interest to your audience. Subscribe to their newsletters and have a source of curated content to share on social media every day in your inbox.

Lots of authoritative websites have a weekly newsletter with an overview of the most important pieces of content that appeared that week. This way, if you follow influential people or brands on social media but you missed some posts, you will have them delivered to your inbox.

 

Use of newsletters to find quality content to curate

 

Feedly

This is the best content curation website out there. The majority of content you will curate will be articles so you need an easy to use platform where you can find the best articles available that your audience will devour – Feedly is just that.

Add your keyword to the discover tab search and scroll through the results. Go on by adding the most relevant results to your feed. For starters, collect as many feeds as you can. They won’t be all valuable, but you will start refining them after you collected enough resources to work with. You can also search on Google for lists of the best websites in your niche and add them to your Feedly account.

 

How to use listicles to find websites to add into your Feedly so you can find quality content to curate - part1  How to use listicles to find websites to add into your Feedly so you can find quality content to curate - part2

 

You can categorize your feeds based on the content type, topic, company and so on. This is truly helpful to keep your curated content organized and easy to reach to when in need.

After you gathered enough feed sources, it is time to go through all the content and see which sources give valuable content and let go of the ones that don’t. How do you tell bad sources for good ones? Well, you should keep an eye on:

  • How often they post – if they didn’t post anything in a long time it’s a sign they won’t be valuable for your content curation so you can let them go.
  • What are their engagement levels – you should trust social validation on this, if a piece of content isn’t shared, it most likely means it doesn’t deserve to be shared.
  • What is the quality of the content – take a look at some pieces of content and see if it’s good or not. If the content is not qualitative, then the source should be cut off from your feed.

This being said, if you are serious about adding content curation to your content marketing strategy, Feedly is the place where you should mainly focus your energy.

 

Screenshot of Feedly account as an example of how to use it for curated social content

 

Buzzsumo

This is a great tool that might come in handy for content curation. Type in a keyword and it will show you the most-shared content referencing that keyword. You can filter the results based on a certain time frame (last 24 hours, past week, past month etc.), by word count, or even content types (articles, infographics, lists, videos and such).

It is an easy and quick way to curate additional pieces of content, although you do not have the features Feedly puts on the table.

 

Screenshot of Buzzsumo showing how to use it to find curated social content

 

Reddit

One of the most popular social news aggregation with around 8.5 billion monthly page views, full of topics from any area you can think of – it can be a gold mine. The best thing about Reddit is that lots of viral stuff on the internet were born here. If you have the patience and time, you can find valuable gems hidden in the crowd of subreddits.

In order to find valuable content on Reddit, you have to first search for your keywords and subscribe to the subreddits that are most relevant to your business and have a high number of subscribers. Once you’ve done that, go to your homepage and you can search through the posts from the subreddits. You can take content from the “Hot” page, which is guaranteed to be a success as it’s already popular, or you can dig through the “New” page where you will find fresh content to take a risk on.

Both Buzzsumo and Reddit are amazing places to find great content to curate, but most of your time should be given to Feedly as it not only gives you quality curated social content, but it also helps you stay organized and save lots of time.

 

Screenshot of Reddit showing how to use it to find curated social content

 

Now it’s time to add curated social content to your strategy

Pay attention to your audience, see what topics interest them and what type of content they will enjoy most.

Put together your Feedly account, pick up the best articles you can find, and schedule posts with the help of a tool like Buffer.

Now you can lay back and watch how curated content on social media will increase your number of followers in no time.

Don’t forget to experiment.

Try different types of content and see which works best for your business.

What is your take on curated social content? If you have additional tips and suggestions, feel free to share them with us!

Best Tips to Make Money Blogging in 2018

How do bloggers get paid? Can you make money blogging? How much should you get paid for a blog? How much money can you make blogging? Is making money blogging possible for everyone?

These are a few questions that are frequently asked on google, so I am going to answer those questions the best way I can by giving you some good tips.

In order to make money blogging you’re going to need a blog. Even though that may be quite obvious, it can also be a big challenge for many beginners who think of blogging and have little or no technical experience.

Therefore, if you are one, there’s no need to worry! We all had our own beginning, so trust me, it’s normal for you to feel a little overwhelmed by starting a blog.

MAKING MONEY BLOGGING

What I do want to underline here is that this is not a quick way of getting rich. Although, if you are willing to work hard, you can basically earn as much as you like from blogging.

Furthermore, whether you’re looking to supplement your income with a little extra to pay your nights out or create a blog that will support your lifestyle, this is definitely a good way to do so.

In addition, it doesn’t matter whether you have a hobby blog or a business blog, both kind of blogs can give you a good income.

Essential to the startup effort of earning a substantial income blogging, is the creation of a successful money making plan, a detailed map of the making money strategy.

Here are some tips of what you need to start making money blogging:

  1. START A BLOG

    Carefully creating a blog is of course the first step to making money blogging. Some business companies choose to hire successful bloggers to aid them, so if you want you can do the same.

  2. CREATE COMPELLING CONTENT

    Once you have set your blog up, you need to concentrate on creating compelling content. Therefor, do make sure you write original, useful content for your audience!

    Creating blog content people are going to want to read and perhaps even share on social media or on their own blogs is the key to success. It will help people feel like they know you and trust you – which is crucial if you want to make money from your blog.

  3. BUILD YOUR TARGET AUDIENCE USING SOCIAL MEDIA

    Every blog type requires some form of promoting. It doesn’t matter how good your articles are, if no one knows about them.

    Once you’ve achieved building your target audience, making money from blogging comes natural. The only downside of this is that finding and accumulating fans is quite difficult.

    In order to promote your blog, there are many different ways you can do so. You can post your article links on social media and blog directories. Hence, you can get traffic to your site with frequent updates on Facebook, Twitter, Pinterest and other social media sites.

    Moreover, you can find blogging communities that match your blog and post links to appropriate articles on their comments or forums. Not only does this help in getting traffic to your site, it also raises your search engine rankings.

  4. ESTABLISH A STRONG PLATFORM & REPUTATION

    Establishing a strong platform and reputation is highly important in this business. Therefor, you need to ensure that you constantly accumulate knowledge and increase the value of your content.

    You should be using your blog to get exposure, build authority, gain trust and help people the best way you can.

    Furthermore, you should start thinking about the reputation you want to build for yourself. For example, What do you want to be known for?

  5. MONETIZE YOUR BLOG

    The moment your blog has high quality, compelling content and has begun to draw in an audience, is the time when you can actually start making money.

    Monetizing your blog means starting to use different ways of getting money, like using GoogleAdsense, Infolinks, etc.

How do bloggers make money from blogging?

As a blogger, there are many ways you can make money blogging. Therefor, I would like to underline that with time, new money making opportunities are appearing. However, there are some standard ways to make money as a blogger.

How to make money directly using your blog

Before actually making any money making movements, there are some important steps that must be accomplished. First, you should be making sure your blog is hosted by a highly recommended host and avoid free hosting so you don’t have your business ruined by it.

Second, you should be giving your blog a professional touch and look. Therefor, you should never pick free themes to hassle with even though it’s always difficult to make the right choice.

Here are some different ways to make money with your blog:

  • AFFILIATE MARKETING
    Affiliate marketing works in alignment with various other online advertising mechanisms. Furthermore, affiliates will often use these platforms for marketing purposes.Some of the mechanisms include search engine optimization (SEO), e-mail marketing, paid search engine marketing (PPC-Pay Per Click), display advertising, and content marketing. At the same time, affiliates can also publish reviews of services or products.
  • ADVERTISING
    Advertising is one of the ways you can generate income from your blog. As your traffic and brand grows you’ll find advertisers will be willing to pay to get exposure to your audience. Furthermore, there are different tips of advertising, so I will explain each one of them.
      1. Advertise your own products

        I believe this is one of the best ways you can make money! Furthermore, this is excellent if you are an author/producer, your blog will be a great platform to advertise your own products. Although, in order to increase your sales, you will have to offer special discounts to your blog readers.

      2. Advertise affiliate products and links

        Affiliate products are the ones that pay you a commission for each sale you make. Basically you would work with platforms like ClickBank, Commission.com, Junction, eJunkie, etc. and get products that you know you can get good commissions from.

        For example, an advertiser asks you to sell a product and gives you a unique link that tracks your affiliate code, so they know when a buyer has made a purchase using your link.

        If a reader clicks on your unique link and buys the product you have recommended, you earn a percentage of what they purchased.

      3. CPC or CPM Ads

        CPC ads(cost per click advertising) are ads that can be displayed on your website and for which you will be paid every time someone clicks on them.

        CPM ads(cost per mile advertising) are ads that pay you based on how many people view the ad.

        With Google Adsense, it takes just minutes to set up and you don’t really need any technical skills to implement it inside your blog.

        Although it is important, it’s not the best way to advertise because it can take your blog visitors away from your blog since Google doesn’t allow publishers control over how to set the target window of adsense links.

        Therefor, this means visitors who access the adsense links will most likely be taken away from your blog and that’s not what you want as a blogger. You want your visitors to stick around for as long as possible in order to increase time on site and maybe reduce bounce rate. Although it can be very rewarding if done right!

      4. Sell banner space

        Another way you could make a very decent monthly income is just by selling various banner spaces on your blog. The better your traffic, the better impressions you get per portion and the more you can charge.

        Moreover, some blogs can charge up to $250/month per 125×125 ad space, which is a nice income.

      5. Sell links on posts

        Selling links can be quite rewarding, but it can also make you an enemy to search engines because Google is against link sales, so I wouldn’t recommend this.

      6. Sell Memberships

        Selling memberships is yet another way of making money.

        The most important fact here is that your membership has to be exclusive and more valuable than something your visitors can find free somewhere else, so be sure you’re selling something of good value and price.

      7. Special events

        A few bloggers with very popular blogs are actually paid huge amounts to announce special events on their blogs.

      8. Publishing paid guest articles

        Guest posting is a common in blogging. Many bloggers develop content for other blogs. There are platforms today where you can meet advertisers who are willing to pay you to have their articles on your blog.

      9. Product reviews

        Product reviews is another income channel that brings in nice amounts of earnings. There are two ways bloggers review products and get paid:

      • Paid product reviews
        Product owners pay you a certain amount of money to have you write a review post about their products.
      • Affiliate product reviews
        Another smart step is to review relevant high converting products on their blogs and link to them on their affiliate links. Any sale that is made through that review post generates commission. The catch here is that this will keep generating commissions for as long as the post gets traffic.

How to make money outside of your blog

As a blogger, you can also make money by doing activities outside your blog. For example:

  • Get paid to speak at events

      This is another way successful bloggers make money. Most bloggers with highly successful stories are speakers during blogging events. Therefor, they are paid to speak on specific topics and share their knowledge with participants.

  • Get paid to set up blogs

       If you have good knowledge about setting up a blog, you can always have business because there are new blogs being published daily and one of the ways to make money as a blogger is to help beginners set up their blogs for a fee.

  • Get paid to guest post on other blogs

      As I mentioned above, you can charge a fee for content posted on your blog by other bloggers or SEO firms. Moreover, you can also be paid to post content on other blogs.

  • Get paid to mentor

      I believe that it is quite obvious that to succeed online, you need a mentor or else you’d have to learn everything the hard way. Most successful bloggers get paid to coach beginner bloggers reach their success.

  • Get paid to Tweet

      This is also another good way to make money blogging.

      Some bloggers with a considerable social media base get paid to tweet to their followers on Twitter, which also goes for Facebook. So you could very well join Sponsored Tweet to earn money from Twitter.

How to make more money from your blog

The amount of money you make from your blog depends entirely on some factors. One of those factors is actually, targeted traffic. With a proper monetizing strategy, the more traffic you get, the more money you make.

So basically if you focus on getting more traffic to your blog from search engines, social media and blog community sites like BlogEngage, BizSugar and others, you will end up having a blast.

Top 26 Money Making Blogs

This is how much money you can make blogging:

RANK WEBSITE OWNER MONTHLY EARNINGS MAIN INCOME
1. The Huffington Post Arianna Huffington $2,330,000 Pay Per Click
2. Techcrunch Michael Arrington $800,000 Advertising Banners
3. Mashable Pete Cashmore $600,000 Advertising Banners
4. Perez Hilton Mario Lavandeira $450,000 Advertising Banners
5. Engadget Peter Rojas $300,000 Advertising Banners
6. Noupe The Blonde Salad $200,000 Private Advertising
7. Smashing Magazine Vitaly Friedman $190,000 Advertising Banners
8. SmartPassiveIncome Pat Flynn $153,000 Affiliate Commissions
9. Timothy Sykes Timothy Sykes $150,000 Affiliate Sales
10. Tuts Plus Collis Ta’eed $120,000 Membership Area
11. Life Hacker Gina Trapani $110,000 Advertising Banners
12. Gothamist Jake Dobkin $110,000 Pay Per Click
13. Tuts Plus Collis Taeed $110,000 Membership Area
14. Venture Beat Matt Marshall $100,000 Pay Per Click
15. Slash Gear Ewdison Then $80,000 Pay Per Click
16. Car Advice Alborz Fallah $70,000 Advertising Banners
17. Life Hacker Nick Denton $60,000 Advertising Banners
18. Dooce Heather B. Armstrong $50,000 Pay Per Click
19. Steve Pavlina Steve Pavlina $45,000 Pay Per Click
20. Talking Point Memo Joshua Micah Marshall $45,000 Advertising Banners
21. Problogger Darren Rowse $40,000 Advertising Banners
22. Kotaku Nick Denton $32,000 Advertising Banners
23. Expert Photography Joshua Dunlop $30,000 Product Sales
24. Shoemoney Jeremy Schoemaker $30,000 Private Advertising
25. Coolest Gadgets Allan Carlton $30,000 Advertising Banners
26. 1stWebDesigner Dainis Grveris $20,000 Product Sales

       
Conclusion

In conclusion, making money blogging can be difficult and of course it can take a lot of time and effort, but I believe it’s worth it. After all, “no risk, no reward”!

I really hope I was able to give you some insight on this matter. Furthermore, if there is anything else you wanna add please make sure you leave us a comment down bellow

User-Generated Content: Why It Can Boost Your Marketing Efforts

If you wonder how to boost your marketing efforts and grow your business, user-generated content can be the answer.

User-generated content is an important part of content marketing. It’s been used for a long time now, it’s not something new – but it is here to stay. And its power grows stronger and stronger with time.

It is not just because it raises the quantity of content you have to provide to your audience, it has much more benefits than that. Having customers sharing their experience with your products or services strengthens people’s trust.

Adding user-generated content to your content marketing strategy leads to a greater reach, more sales, and happier customers. People have more trust in a business if they see real experiences, real human beings satisfied with the products rather than just seeing advertising from the business trying to sell.

statistics about how user generated content customer behavior

Now let’s see what exactly user-generated content is, what types of user-generated content you can choose from, and how you can use its benefits to your advantage.

 

What is user-generated content?

 

User-generated content refers to any type of content that was created for free by users. It can be images, videos, GIFs, posts, comments, reviews, or even testimonials.

User-generated content is basically word-of-mouth recommendation.

Don’t underestimate the power of word-of-mouth referrals. Even in the digital world, word-of-mouth referrals are extremely powerful. And it is logical if you think of it. Which one has more chances of convincing you to buy something: the advertisement of a brand or a friend’s advice regarding a product from that brand?

There are many reasons why people might engage in creating content for business.

It can be because they enjoy the community as there are link-minded people that they can have interesting conversations with. It can be because they have a lot of knowledge on the subject and enjoy helping others or they like to feel validated (who doesn’t?). They might do it just for fun or for the prizes involved.

The reason behind users engaging in content creating is dependent on the business. To find the best way to engage your audience you have to pay attention to your audience’s reactions.

What triggers their response? What makes them wanna be part of the community?

 

Use of user-generated content

 

UGC can be used differently from business to business, but it has the same thing at its core — users.

 

User-generated content websites

 

There are websites sustaining themselves through user-generated content, like Facebook and Quora. All the content these platforms carry is user-generated content.

Quora is one of the best examples when it comes to user-generated content websites. Quora is a huge community where people ask questions in different areas and other people respond to them. As a user, your answers have direct consequences over the content quality.

Why do users enjoy being active on the topics? Well, one of the main reasons for this is social validation. People like to affirm themselves and have others validate their opinions. It is a human need.

Other examples of top user-generated content sites are:

  • Facebook
  • Twitter
  • Myspace
  • LinkedIn
  • YouTube
  • IMDB
  • WikiHow
  • Wikipedia

statistics about how user generated content customer behavior

UGC as part of content marketing strategy

 

Even for businesses not based solely on user-generated content, adding UGC as part of the content marketing strategy is a big win.

UGC can mean stuff that is already part of a website such as comments, reviews, and testimonials. User’s opinions, thoughts, and reviews bring value because of the opportunity they give you to collect insight and data about your audience.

Another successful way to implement a user-generated marketing strategy is by engaging users to share how they interact with your product. Convince users to send images or videos of them using your product.

You can engage people into sending content by setting up campaigns, making them have fun and share something exciting, or you can organize a contest so they will have something material to win from it.

 

  

User-generated content examples

 

Coca-Cola #shareacoke

 

One of the best examples where user-generated content took over the world is the campaign Coca-Cola introduced. When they first started selling personalized bottles with people’s name on them, everybody started to be excited about the idea no time. And there is no wonder, having a bottle of Coca-Cola with your name on it or with a customized message is fun.

Coca-Cola asked customers to share pictures on social media with their personalized bottles through the Share-a-Coke campaign. This transformed customers into brand ambassadors which led to an extremely successful campaign. It generated more sales, expanded social reach and all the success was built through free advertising.

There wasn’t even a prize involved, people shared pictures because they had fun, they enjoyed the experience.

Great deal, isn’t it?

  

Starbucks #whitecupcontest

 

Another successful example of user-generated content is Starbucks’s #whitecupcontest. Starbucks initiated a contest for its customers, asking them to create art on the white reusable cups. The winning design was used to produce a limited edition Starbucks reusable cup.

In order to join the contest, all you had to do was draw on the cup, take a picture and post it on social media with the #whitecupcontest hashtag.

Simple and fun.

  

Hootsuite #hootsuitelife

 

Another type of user-generated content is what the people at Hootsuite did. They implemented the #hootsuitelife hashtag over the company. Now, the employes all over the world share pictures that show company’s culture.

The culture Hootsuite was built on is fundamental to them. Sharing pictures about how employees live and what activities they engage in gives more transparency about the company and strengthens the relationship with their audience.

  

Why user-generated content works?

 

There are many reasons why user-generated content works and shows amazing results, increasing engagement levels and turning leads into customers.

The main reason is the trust it gains for a brand.

For a better overview, let’s take a look at some statistics.

One study showed that the majority of Millennials are influenced by UGC more than any other information on a company website, news articles or advertising. 86% of Millennials feel that UGC is a good indicator of the quality of a brand, and 65% find UGC to be more honest and genuine than other information they find online.

User_generated_content_Statistics

 

Statistics from Ipsos Millennial Social influence Study also shows the importance of user-generated content in users’s life.

  • Millennials spend 30% of the social media time on UGC
  • UGC is 35% more memorable than other media
  • UGC is 50% more trusted than other media
  • UGC is 20% more influential on purchase than all other media types

 

How much time people spend on user generating content

User-generated content benefits

 

It puts the customer in the spotlight

 

Taking care of your specific audience is a must in your marketing strategy so it can be successful. Customer-oriented businesses do best, and this is because it’s a win-win both for the business and the customer.

If the business pays attention to its customers, then it will be able to deliver quality content suited to the audience’s needs. This means higher engagement levels for the business and better content for the audience.

Moreover, user-generated content creates communities. UGC makes users feel that they have influence over the community and of course people enjoy being seen as an authority.

 

Pushy sales tactics are long gone

Pushy sales tactics used to go well for a while but, as any forced advertising tactic, it reached its saturation point. People got tired of continuously being punched in the face by heartless advertising, so they got used to ignoring it.

Instead, people crave for real connections. They want human interaction, they want to hear stories.
In today’s world, stories are the ones who sell.

SEO benefits

 

If you didn’t think user-generated content have anything to do with SEO, think again. UGC can influence SEO marketing in more ways.

UGC can directly boost your rankings as it gives you fresh and new content. Search engines love updated and original content, and this exactly what users are giving you through UGC. Be it comments, ratings, or posts, user-generated content keeps your website alive and updated, which is a big white ball in Google’s eyes.

Furthermore, UGC is a goldmine for keywords and ideas. UGC is the best place to find long tail keywords to use in your posts. Pay attention to what people are talking about, what problems they are struggling with, what kind of language they use. You will start to see patterns, certain expressions users tend to use often. Those are the long tail keywords you should use in your articles.

If you notice users struggling with certain problems, users who ask questions regarding some piece of information you offer, include that subject on your content marketing plan.

Authenticity & Credibility

 

If you didn’t hear it enough until now, I’ll tell you again: in order for your business to thrive, you have to gain people’s trust and to be authentic.

With so much going on nowadays on social media, there is no place for boring and outdated content to shine.

Authenticity is fundamental.

Having user-generated content in your content marketing strategy boosts both authenticity and credibility levels.

 

Engaging in Social Media

 

Engaging with your audience is the main factor to a successful social media marketing strategy. It’s crucial for a business to keep in touch and reply to its users.

Besides strengthening the customer/brand relationship and trust levels, interacting with the audience raises the odds for users to submit and share content.

Give users a terrific experience and they will give back shares. According to Sprout Social, 75% of people are likely to share a good experience on their own profile.

The biggest challenges UGC faces

 

Like any activity where people are freely involved, UGC makes no exception to having its own risks.
People are free to post anything and this can be challenging as they can be mean and offensive sometimes. You have to pay attention to the content users provide as bad content can reflect poorly on your business.

If you know what to expect, you will be ready to deal with the challenges you may face.

 

The cold start

 

One of the biggest challenges that go around about UGC is the cold-start, also referred to as “chicken or egg” problem. Users want to contribute with content where the audience is decent, but what do you do when you are just starting out and the audience is not that appealing?

There is no easy way to it. The most important part is to get started no matter what. Begin with your own content until your audience is big enough to work with.

Unhealthy debates & disagreements

 

Debates and communicating are good. They are a great way to find out new things about a subject, to discover more perspectives and to engage with other people in a topic you are interested in.

The problem comes from the fact that you, as a business, don’t have any control over what users are contributing with for your UGC. Now and then people are not so nice to each other (big surprise) and you may find that there are users generating conflicts.

You may not be able to change people, but you can keep an eye on what users are posting and take care of the content that is disrespectful and mean.

Don’t confuse mean content with negative comments about your business. I know there is no joy in getting negative feedback. But it is not such a great idea to start deleting all the comments that say something bad about your business as it can do more harm than good. Trying to get rid of all the negative comments will make your audience trust you less as you lose the “transparency” trait.

If you get negative comments, respond to them. Try to find out what the problem is and take action to solve it. Either there is a problem with your product and you need to remediate it, or the person is just mean. Trying to respectfully respond to the comment is the best way to go.

 

Varying answers with a lack of statistics or data

 

This problem occurs more when talking about forums or informational user-generated content (like Quora). You have no insight into who the users are and what is their level of expertise in a certain subject. Users often give answers and advice without citing their resources, which makes the response questionable.

Watch over what is going on with the UGC as having spammers all over your website will bring up a bad reputation for your brand.

 

Types of user-generated content

 

Because user-generated content refers to any type of content that is not created by the brand or company, the possibilities are unnumbered.

The types of user-generated content can be divided into three categories:

 

Feedback

 

This is the first type of user-generated content you should turn to. It includes comments, ratings & reviews, testimonials, interviews, questions addressed to the audience, surveys.

Getting feedback from customers is not just a great way to keep your business active online, it is also a great resource for insights. Through feedback, you learn how people see your business, what they like, and what they don’t. You can see what areas of your business need improvements, and you discover what your audience wants so you know exactly what to provide.

 

Visuals

 

This may mean user-generated videos, images, and GIFs.

User-generated videos can show how customers interact with products or the experience they have. Some examples of UGC videos are product unboxing videos, product review videos, video testimonials, parody videos, podcasts, advertising videos (like “Create our next Super Bowl TV ad”).

User-generated images can show customers using the product, experiences related to your business, infographics.

You can engage users to contribute through hashtag campaigns, contests or by stimulating their creativity. If you make people have fun, they will jump right in. Keep in mind that users need to have something to gain from providing you with content, even if it just about the experience.

For some more engaging content, see if your audience is up to sharing GIFs instead of images.

Written UGC

 

Users can contribute with more than a few words about your brand through blog posts, articles, whitepapers, case studies, listicles, or even fan fiction.

One example of blog posts user-generated content is HuffPost. In addition to their specialist contributors, they have many bloggers who write for HuffPost and are not paid for it.

 

Add user generated content to your strategy

 

Now that you know what user-generated content is, how to use it, and what types of UGC you can use, it is time for you to add it to your marketing strategy.

The benefits are many, and user-generated content is here to stay and thrive.

Ignore the advantages UGC puts on the table and leave your business run into place, or take the opportunity to boost your marketing efforts.

Have you tried using user-generated content in your marketing strategy? Tell us your experience!

Tips on How to Join Pinterest Group Boards and Get More Followers in 2018

Joining Pinterest Group Boards is a must nowadays!

First, I would like to start by saying I found that Pinterest Group Boards are amazing , so I want to share with you the way I was able to start joining and bringing traffic to my blog.

Furthermore, I would like to add that there are many ways to join and it can be very frustrating at first, but with the right guidance, you’ll be saving time and you’ll find it less frustrating.

I am not sure if everyone knows what Pinterest is or what a Pinterest group board is, all I know is that I didn’t actually have a lot of understanding about it before, so I would like to explain it to you the best way I can and then go into more details about the whole procedure of joining Pinterest group boards.

About Pinterest and Its Group Boards

Pinterest is a website and a mobile application free of charge, which only asks for registration to be used. Moreover, it was  founded by Ben Silbermann, Paul Sciarra and Evan Sharp.

Its members can save, upload, sort, and manage pictures that are known as pins and other media content like videos, through assemblages known as “pinboards”.

The content can also be found outside of Pinterest and likewise, it can be uploaded to a board through the “Pin It” button, that can simply be downloaded to your bookmarks, or be implemented directly on the website.

A group, or a group board, are both something a Pinner can own and give permission to one or more other people like him/her, to add Pins to its board. So basically a group board contains pins with information about the specific topic it has.

You can either follow a group board and appear as a follower of the owner, or you can join it and appear as a contributor of that group. All Pins of the group board from all its contributors are shown in the home feed of every follower.

The Benefits of Joining Pinterest Group Boards

The reason most people who have successful group boards are looking for contributors is because all contributors are bringing more potential and exposure to their Pins, hence more traffic to their blogs and business.

Therefore, the same goes for you, if you join a Pinterest group board. Group boards are the best way to drive more traffic to your site because your pins are exposed to a larger audience.

Moreover, reaching a lot of followers without group boards could take years or could not even happen, so joining a group board is definitely the best way, especially for new users. They are amazing, but even so, you could join hundreds of group boards and pin like a professional and still not gaining any success from them. Therefore, the key is to join good ones.

Finding Group Boards on Pinterest

I think there are about three ways you can find group boards, but I believe only one of them is actually helpful.

One way would be to see which group boards the successful competitors are contributing to and then try joining them. If you’re just getting started and don’t have any idea which of them to follow you can search for what you’re looking for and check out the people from that list. Most group boards are showing at the very bottom of the page, the way to identify the group boards is to look for a little circle.

Another way is to check some of the Facebook groups full of people who are interested in finding group board contributors.

Now, last, but not least, the best way is to go to Pingroupie.com. Through this website you can find group boards using keywords in the description or in the title. Furthermore, you can also search for group boards based on the number of followers, repins, contributors and much more.

Here’s an example of how to search for Pinterest group boards:

I’ve filtered the results by the highest number of followers and entered “Blogging” as the search term for the title of the group board. Then I’ll start looking for a board without too many collaborators, but lots of pins. It’s clearly hard to see what the repin or save rate is, so the best thing to do is to actually take a look at each of them and check their quality.

One thing I’ve noticed is that it will only show you group boards that have more than 250 followers, 5 or more contributors and at least 50 pins. That is rather excellent, because it is making it quite clear for you and you can tell what you need to look for when searching for successful group boards.

How to Create Group Boards on Pinterest

In order to create a group board on Pinterest all you have to do is click on your profile button at the top right corner of Pinterest, then click the create a board option at the top left side of your list of boards.

Afterwards, you have to choose a name and category for your board, you can also choose to make the board secret and invite others to join your board. Then, click “Create Board” when finished to create the board.

How to Join Pinterest Group Boards

After you finished locating the group boards you desire, you of course want to join them, so in order to do that, you can start to leave comments on their pins.

It is crucial that you follow the instructions given by each group board, because those instructions vary from group to group, so you need to ensure you follow them closely.

If the possessor of that group board has a blog or a website of their own your, you can visit those websites and leave comments there as well. That way you can get noticed by them.

Another way would be to see if that owner has an e-mail address in the board description so you can start writing an e-mail letting that person know you would like to contribute to their board. One of the best tips is that you wanna follow the person that created the board, and then follow the person’s board.

Usually, most group owners are only interested in members that are actually focused and are real contributors, therefore you need to make sure you leave a reason why you think you would be helping improve their group boards.

Furthermore, it’s essential to mention the exact group board you are interested in and put your pinterest link and e-mail address so that they know you’re serious. Make sure you put the right e-mail address and that you keep the e-mail short and right to the point.

This is an example of how you should write to the owners of group boards on Pinterest:

In order to see who the owner of the board is, all you need to do is look to the very far left icon or the very first icon showing at the contributors option.

The best way to find out which group boards have their invite instructions in their board descriptions is to simply to go to PinGroupie.com and hover over the description of their board. This way you can save a lot of time and energy!

There are also times when you might receive an invitation to a group board right in your Pinterest inbox, although that rarely happens if you are a beginner.

The last way to actually join a group board would be to get invited by another member of that group. Basically, if you have a friend that is a member of certain group boards, she or he can invite you.

The same applies for you, if you’re a member of a group board. Although, some group boards don’t allow that, and you can get banned for violating the rules. Hence, you need to make sure that the person you invite is credible and someone you can vouch for.

The best thing is to double check with the owner of the group board whether it’s okay to invite others.

If you are a beginner just like I am, as you start sending messages and e-mails, and leaving comments you will notice that not everyone is going to get back to you, so it’s best to try joining as many group boards as you can.

Let’s say you usually start sending requests to 30 group boards per day. Doing so you will notice that you may only get answers and invites from 5 to 10 of them, so don’t get discouraged by that.

Most of those owners are busy, or they might have inactive accounts, or too many contributors. That is why it is essential that you move on and keep doing that over and over again until you reach the number of group boards you want.

Here is a list of some Pinterest Group Boards:

  • PROMOTE YOUR BLOG
  • BLOGGERS POST IT
  • BLOGGING TIPS
  • POST YOUR BLOG! BLOGGERS PROMOTE HERE
  • BLOGGING 101
  • “THE PINTEREST GROUP BOARD”
  • BIZ & BLOGGING GROUP BOARD
  • GREAT BLOGGING RESOURCES
  • GIRL BOSS BLOGGERS
  • BLOGGING YOUR HEART OUT
  • SYBL GROUP BOARDS
  • THE LAUNCHERS LOUNGE
  • BLOGGING
  • BEST BLOG POSTS (GROUP BOARDS)
  • MOM BLOGS TO FOLLOW- PINTEREST GROUP BOARDS
  • ALL THINGS GIRLY
  • FOOD BLOGGERS GROUP BOARDS
  • BLOGGING BUDDIES
  • BLOGGERS UNITE
  • BLOGGING & BUSINESS TIPS
  • BLOGGING PROS GROUP BOARDS
  • BLOGGER SUPPORT GROUP
  • ALL THE BLOGS
  • HARDWORKING BLOGGER MOMS
  • THESE GOLD BLOGGERS
  • CREATIVE BLOGGERS COMMUNITY GROUP
  • BLOGGERS PORTAL- NO POSTING LIMIT
  • BLOG COMMUNITY MOST REPINNED
  • STYLE AND BEAUTY BLOGGERS
  • BLOGGING TIPS
  • HOW TO BLOG
  • BLOGGING HOW TOS
  • TRAVEL BLOGGERS GROUP BOARD
  • THESE GOLD BLOGGERS

How to get more followers on Pinterest

  1. Post Original Pins
    Most of the posts on Pinterest are actually repins, so basically it means that posting original content is the perfect way to stand out.
    Here are some examples of what you can post:
    – Original images;
    – Quotes;
    – Content (preferably, original content);
    – Infographics;
    – Funny photos;
  2. Follow People
    Following people will get more followers on Pinterest, so make sure you do that on a regular basis.
  3. Repin Content from Others
    It’s hard to find enough posts if you only pin your own content. Therefore, re-pinning content from others is an important marketing strategy on Pinterest.
    That way you can also get noticed by the original source of the content and have them follow your page. Furthermore, it’s crucial that you edit the descriptions on your posts and add your own keywords on the material.
  4. Always Use Keywords in Descriptions
    The way you pin images is just as significant as what you pin. Therefore, you need to make sure that you use relevant search terms in your descriptions. It’s important to remember that your keywords should be terms people search for on Pinterest.

    Conclusion

    In conclusion, finding and joining Pinterest group boards is essential for your marketing. Therefore, I hope I made this as clear as possible for everyone. Moreover, I believe you will find this very useful because it is a great way to contribute to your marketing.

    If you liked this article please make sure you check the other ones too on https://drsoft.com. I believe you will find the other topics rather indulging and interesting.

    Furthermore, please let me know what you think about it. Also, if you have anything else you wanna add to this, please share. I’m looking forward to see your comments!